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June 16 2016 Frank De Graeve
See what we did there ;) Source: giphy
BUSINESSES
API-first
...
INTERACTIONS LAYER
SERVICES
??
DILUTIONof yourSERVICE
? ? ?
CUSTOMERSERVICES
PRODUCTDEVELOPMENT
...SALESDevelopmentSpeedFlexibilityAlignment
=HIGH
INVESTMENT
What you’d want...
SERVICES
INTERACTIONSLAYER
What is happeningYOU COMPETITION
API
Google HomeCOMPETITION 100% service focusBypass interaction layer
API
Echo Button
Can you excel in all interaction
layers?
Should you excel in
all interaction layers?
Focus on becoming the preferred service of the network.
?WWWAPI
Bot
App App
App
WWW
WWW
YOU
API
FearAPI’s are virtualThere is no tangible or visual layerFear of transparency Mind-shift requiredDesintermediation of the brand
Become a customer of your own API.ALSO YOU
API
WWW
API
Bot
App App
App
WWW
WWW
YOU
=Your best
marketing!
SERVICES
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