Digital Transformation From Strategy To Implementation

D i g i t a l TRANSFORMATION

F R O M S T R A T E G Y TO IMPLEMENTATION

JO CAUDRON

Expect a smack in the face…Digital Disruption is real

@jcaudron

ARE YOU THE INCUMBENT

ARE YOU THE DISRUPTOR?

Hi, I’m Jo Caudron Active in digital since 1993

Internet entrepreneur involved in 20+ start-ups.

Founding Partner of Duval Union Consulting

@jcaudron jo@duvalunion.com

We are business consultants for a digital

world.

Our mission is to help organisations transform.

Sold in +50 countries!

@jcaudron

What do these 4 have in common?

@jcaudron

1995+ Music Photography Video Rental …

2005+ Print Media TV Travel HR …

2015+ Retail Finance Healthcare Automotive Education Food FMCG …

2025 All Safe havens will be subject to digital disruption …

WAVES OF Disruption

@jcaudron

You have a C H O I C E

Digital Disruption

Modeling

Business Transformation

@jcaudron

You have a C H O I C E

Digital Disruption

Modeling

Business Transformation

Fear

Insight

Direction@jcaudron

@jcaudron

THE WORLD I S C H A N G I N G

Are you

Scared or

Inspired?

@jcaudron

Don’t worry, we’ve got a PLAN

@jcaudron

From strategy

@jcaudron

to IMPLEMENTATION

@jcaudron

UNDERSTAND DISRUPTION

Glass House

Package

Frog

GatekeeperTraveller

Participant

Cyborg

THE WHEEL OF CHANGE

New experts and our peers decide what

matters

People participate, share and co-create

their future

Technology becomes part of everything we

do

The relationship with the market

changes

New experiences in

product, service & packaging

The position in the value chain

changes

Mobile gives access to everything,

everywhere, every time

@jcaudron

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

New Players

New Products & Services

Classic Products & Services

Business As Usual

13

2

OMG, WE’RE F*CK*D FUTURE A world of fragmentation: (new) product and

services are sold by a multitude of (new) players.

LESS SCARY FUTURE Traditional players are leading the future with

new products and services.

Frog

Gatekeeper

Package

Cyborg

Classic Players

STILL VERY SCARY FUTURE Classic players are white-label suppliers

of products and services that are embedded and sold by new players.

@jcaudron

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

CREATE A STRATEGY

@jcaudron

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

CREATE A STRATEGY

MAKE A ROADMAP

@jcaudron

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

CREATE A STRATEGY

MAKE A ROADMAP

CHANGE ORGANIZATION

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

CREATE A STRATEGY

MAKE A ROADMAP

CHANGE ORGANIZATION

DIGITAL GOVERNANCE

@jcaudron

Case Courage

MINDSET

MEANS MANDATE

“license to win”

“license to operate” “license to change”

Capital

BE BRAVE & CHANGE

@jcaudron

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

CREATE A STRATEGY

MAKE A ROADMAP

CHANGE ORGANIZATION

DIGITAL GOVERNANCE

DIGITAL LEADERSHIP

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

CREATE A STRATEGY

MAKE A ROADMAP

CHANGE ORGANIZATION

DIGITAL GOVERNANCE

DIGITAL LEADERSHIP

CHANGE CHANNEL

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

CREATE A STRATEGY

MAKE A ROADMAP

CHANGE ORGANIZATION

DIGITAL GOVERNANCE

DIGITAL LEADERSHIP

CHANGE CHANNEL

CUSTOMER EXPERIENCE

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

CREATE A STRATEGY

MAKE A ROADMAP

CHANGE ORGANIZATION

DIGITAL GOVERNANCE

DIGITAL LEADERSHIP

CHANGE CHANNEL

CUSTOMER EXPERIENCE

CHANNEL HACKING

Producer/Brand

Producer/Brand

Producer/Brand

Producer/Brand Agent Wholesaler Retailer Consumer

Wholesaler Retailer

Retailer

Consumer

Consumer

ConsumerDirect to consumer

Producer/Brand Wholesaler Dealer Consumer

1

2

3

4

5

@jcaudron

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

CREATE A STRATEGY

MAKE A ROADMAP

CHANGE ORGANIZATION

DIGITAL GOVERNANCE

DIGITAL LEADERSHIP

CHANGE CHANNEL

CUSTOMER EXPERIENCE

CHANNEL HACKING

SOCIAL & GROWTH HACKING

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

CREATE A STRATEGY

MAKE A ROADMAP

CHANGE ORGANIZATION

DIGITAL GOVERNANCE

DIGITAL LEADERSHIP

CHANGE CHANNEL

CUSTOMER EXPERIENCE

CHANNEL HACKING

SOCIAL & GROWTH HACKING

CHANGE SOLUTIONS

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

CREATE A STRATEGY

MAKE A ROADMAP

CHANGE ORGANIZATION

DIGITAL GOVERNANCE

DIGITAL LEADERSHIP

CHANGE CHANNEL

CUSTOMER EXPERIENCE

CHANNEL HACKING

SOCIAL & GROWTH HACKING

CHANGE SOLUTIONS

SERVICE/ PRODUCT

DESIGN

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

CREATE A STRATEGY

MAKE A ROADMAP

CHANGE ORGANIZATION

DIGITAL GOVERNANCE

DIGITAL LEADERSHIP

CHANGE CHANNEL

CUSTOMER EXPERIENCE

CHANNEL HACKING

SOCIAL & GROWTH HACKING

CHANGE SOLUTIONS

SERVICE/ PRODUCT

DESIGN

PLATFORM

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

CREATE A STRATEGY

MAKE A ROADMAP

CHANGE ORGANIZATION

DIGITAL GOVERNANCE

DIGITAL LEADERSHIP

CHANGE CHANNEL

CUSTOMER EXPERIENCE

CHANNEL HACKING

SOCIAL & GROWTH HACKING

CHANGE SOLUTIONS

SERVICE/ PRODUCT

DESIGN

PLATFORM

DATA

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

CREATE A STRATEGY

MAKE A ROADMAP

CHANGE ORGANIZATION

DIGITAL GOVERNANCE

DIGITAL LEADERSHIP

CHANGE CHANNEL

CUSTOMER EXPERIENCE

CHANNEL HACKING

SOCIAL & GROWTH HACKING

CHANGE SOLUTIONS

SERVICE/ PRODUCT

DESIGN

PLATFORM

DATA

CHANGE BUSINESS

From an outdated M OTHER SHIP

@jcaudron

From an outdated M o t h e r s h i pTO A modern

F L E E T@jcaudron

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

CREATE A STRATEGY

MAKE A ROADMAP

CHANGE ORGANIZATION

DIGITAL GOVERNANCE

DIGITAL LEADERSHIP

CHANGE CHANNEL

CUSTOMER EXPERIENCE

CHANNEL HACKING

SOCIAL & GROWTH HACKING

CHANGE SOLUTIONS

SERVICE/ PRODUCT

DESIGN

PLATFORM

DATA

CHANGE BUSINESS

PLAN-AS-A-STARTUP

STARTUP THINKING

Map the problems of your consumer

Come up with a product/market fit

Test, validate and scale

@jcaudron

@jcaudron

The concept

Value Proposition

Customers

Channels

Resources & activities

Revenue & costs

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

CREATE A STRATEGY

MAKE A ROADMAP

CHANGE ORGANIZATION

DIGITAL GOVERNANCE

DIGITAL LEADERSHIP

CHANGE CHANNEL

CUSTOMER EXPERIENCE

CHANNEL HACKING

SOCIAL & GROWTH HACKING

CHANGE SOLUTIONS

SERVICE/ PRODUCT

DESIGN

PLATFORM

DATA

CHANGE BUSINESS

PLAN-AS-A-STARTUP

INCUBATE (INSIDE-OUT)

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

CREATE A STRATEGY

MAKE A ROADMAP

CHANGE ORGANIZATION

DIGITAL GOVERNANCE

DIGITAL LEADERSHIP

CHANGE CHANNEL

CUSTOMER EXPERIENCE

CHANNEL HACKING

SOCIAL & GROWTH HACKING

CHANGE SOLUTIONS

SERVICE/ PRODUCT

DESIGN

PLATFORM

DATA

CHANGE BUSINESS

PLAN-AS-A-STARTUP

INCUBATE (INSIDE-OUT)

ACCELERATE (OUTSIDE-IN)

HACKATON Harvest internal ideas

A hackaton is organized by the organization to harvest ideas from employees on a certain domain of interest. By empowering employees and investing in there ideas, the organization can launch speedboats to build the fleet.

ACCELERATOR Intensive money

An accelerator is a program hosted by an organization on a certain topic. During this program start-ups active in the domain are scouted. The organization invests and mentors the start-up in return for equity.

VENTURES Fast bets

Ventures are investments that are made in mature scale-ups in return for equity. Build a smart fleet where you can learn from the ventures and the ventures can learn from you. Find ventures in your domain of choice with a win-win for both.

DOMAINS OF INTEREST The domain we want to grow in has to be defined before going to the next steps.

@jcaudron

@jcaudron

UNDERSTAND DISRUPTION

SEE THE FUTURE

CREATE A STRATEGY

MAKE A ROADMAP

CHANGE ORGANIZATION

DIGITAL GOVERNANCE

DIGITAL LEADERSHIP

CHANGE CHANNEL

CUSTOMER EXPERIENCE

CHANNEL HACKING

SOCIAL & GROWTH HACKING

CHANGE SOLUTIONS

SERVICE/ PRODUCT

DESIGN

PLATFORM

DATA

CHANGE BUSINESS

PLAN-AS-A-STARTUP

INCUBATE (INSIDE-OUT)

ACCELERATE (OUTSIDE-IN)

BLA BLA

BOOM BOOM

READINESS SURVEY ASSESSMENT & RESEARCH

INSPIRATION IMPACT ANALYSIS

FUTURE SCENARIOS NORTH STAR VISION

TRANSFORMATION STRATEGY STAKEHOLDERS & PROBLEMS

IDEATION & PRIORITIES DIGITAL AGENDA

BUSINESS STRATEGY

EXECUTIVE JOURNEY

TREND WATCHING

CONTINUOUSLY SCANNING THE MARKET FOR NEW TRENDS

DIGITAL LEADERSHIP Asses, contain and

develop digital savviness

DIGITAL GOVERNANCE Digital ownerships, roles, policy, structure

Digital Office, …

DIGITAL ORGANISATION Reshape your organisation

Communication for faster growth

ORGANISATION

INCUBATOR PROGRAM Stimulate internal creativity

and bottom-up innovation (hackatons, …)

START-UP BOOTCAMPS Think, plan, act like a start-up and build

the minimum viable business case

CORPORATE ACCELERATOR Drive outside-in innovation via collaboration with

start-ups

BUSINESS (OPERATIONAL) MODELS

BUILDINGTHE FUTURE PROOF ORGANISATION

SOCIAL STRATEGY Make social an intrinsic part

of the business

CUSTOMER EXPERIENCE Continuously optimise your journey,

pain points and touch points

GROWTH HACKING Implement smart techniques

to scale our business

CHANNEL HACKING Reinvent your channel relationships

for a digital world

CUSTOMER RELATIONSHIP

SOLUTIONS

SERVICE DESIGN Define new style products &

services

PLATFORM MAPPING Define (technology) solutions and

requirements

DATA STRATEGY Make data an essential part of

day2day business

ROADMAP DEFINITION Elaborate the Digital Agenda to become an actual

business roadmap

DIGITAL LEADERSHIP Asses, contain and

develop digital savviness

DIGITAL GOVERNANCE Digital ownerships, roles, policy, structure

Digital Office, …

DIGITAL ORGANISATION Reshape your organisation

Communication for faster growth

INCUBATOR PROGRAM Stimulate internal creativity

and bottom-up innovation (hackatons, …)

START-UP BOOTCAMPS Think, plan, act like a start-up and build

the minimum viable business case

CORPORATE ACCELERATOR Drive outside-in innovation via collaboration with

start-ups

READINESS SURVEY ASSESSMENT & RESEARCH

INSPIRATION IMPACT ANALYSIS

FUTURE SCENARIOS NORTH STAR VISION

TRANSFORMATION STRATEGY STAKEHOLDERS & PROBLEMS

IDEATION & PRIORITIES DIGITAL AGENDA

BUSINESS STRATEGY

EXECUTIVE JOURNEY

TREND WATCHING

CONTINUOUSLY SCANNING THE MARKET FOR NEW TRENDS

SOCIAL STRATEGY Make social an intrinsic part

of the business

CUSTOMER EXPERIENCE Continuously optimise your journey,

pain points and touch points

GROWTH HACKING Implement smart techniques

to scale our business

CHANNEL HACKING Reinvent your channel relationships

for a digital world

ORGANISATION

BUSINESS (OPERATIONAL) MODELS

BUILDINGTHE FUTURE PROOF ORGANISATION

CUSTOMER RELATIONSHIP

SOLUTIONS

SERVICE DESIGN Define new style products &

services

PLATFORM MAPPING Define (technology) solutions and

requirements

DATA STRATEGY Make data an essential part of

day2day business

ROADMAP DEFINITION Elaborate the Digital Agenda to become an actual

business roadmap

Find my slides on www.speakersbase.com/jo

Need help? Book me and my team to consult you! www.duvalunionconsulting.com @jcaudron jo.caudron@duvalunion.com 00 32 475 43 80 98

D i g i t a l TRANSFORMATION

F R O M S T R A T E G Y TO IMPLEMENTATION

JO CAUDRON