Digital Review December 2015

DECEMBER MONTHLY DIGITAL REVIEW & TRENDS

Agenda 1.  Monthly specials

2.  BAM’s fav

3.  Game / Contest

4.  Website / Social

5.  Inspirational Moments

Monthly Specials

#CHRISTMASDOORSTEPCHALLENGE

Source: http://mashable.com/2015/12/15/christmas-doorstep-challenge/#V44ecRn69kqC

A personal initiative goes viral on social media and Brands are also taking part

WHAT ●  A mom decided to send an anonymous gift to a less

fortunate family. HOW ●  Pick someone who has had a tough time. ●  Choose them a gift - big or small. ●  Write them an anonymous note. ●  Leave it all at their doorstep. ●  Knock on the door and make sure they don't see you! ●  Feel happy knowing that you have spread some

Christmas cheer with no expectations of anything in return.

WHAT WE THINK ●  Perfect timing for brands to give back to community ●  Brands want to contrinute to society by showing their

engagement in movements like the #Chrsitmasdoorstepchallenge

STAR WARS

Source: http://mashable.com/2015/12/15/spotify-will-star-wars-match/#jee4lzb09mqR http://mashable.com/2015/12/15/chrome-star-wars-lightsaber-game/#BZZkMAgrF5qo http://www.theverge.com/2015/12/14/10138424/facebook-lightsaber-profile-picture-filter

Spotify will use music preferences to find your perfect 'Star Wars' match

Epic Google Chrome experiment turns your smartphone into a lightsaber Facebook will let you add a

lightsaber to your profile picture this week

●  Brands took advantage of the popularity of the launch of Star Wars movie to create visibility for their product.

●  What better medium to reach Star Wars fanbase than social media.

# OF THE MONTH

Source: http://hashtagify.me/hashtag/mtvstars

With more than a billion tweets, (1,010,634,906 to be exact), #MTVstars is the hashtag of the month! MTV also beats a world record by using this hashtag to create the biggest social vote ever recorded.

APP OF THE MONTH Face Swap Live

Source: http://mashable.com/2015/12/16/face-swap-live/#OUUQPEyHGGqs

iOS app launched Face Swap Live, the app lets you switch faces with someone in real time and record it.

●  A tool called Mask Mode layers a face from a photo directly onto yours, like a mask — instead of switching the faces.

●  You can also opt to only mask certain facial features, like the nose, mouth or eyes, or change the photo background to black or white

●  The app will cost $0.99

Source: https://zephoria.com/top-15-valuable-facebook-statistics /

STATS OF THE MONTH

Likes on social media can seem like a small engagement, but they do their fair

share !

●  38% of people who liked a brand on social media will recommend it.

●  80% of consumers say they are more likely to try new things based on a suggestion by a friend on social media

BAM’s Fav

Source: http://betteruphere.ca/

THE BRICK #BETTER UP HERE The Brick is doing a Red, White + Black Friday 2015 Contest HOW ●  Tell us why Canada rocks and you could win! ●  Connect with The Brick’s Instagram page and snap a

photo or video of why Canada rocks ●  Post your photo on Instagram with #BetterUpHere

WHY ●  Win 1 of 3 $5,000 Brick shopping sprees ●  Win 1 of 150 VIP Black Friday shopping experiences

and a chance to win your purchase ●  Get a red and white guide to Black Friday with nine made-

in-Canada tips for optimal results ●  Get tools to make sure you don’t miss out deals

WHAT WE THINK ●  Contest premise is engaging which attracts followers to

the brand’s Instagram page ●  Visually offers a beautiful showcase for the brand ●  Cleverly plays with Canadians pride ●  Pin points The Brick as one of the great Canadian things

Game / Contest

Source: http://creapills.com/les-idees/1-dinosaure-virtuel-surprend-consommateurs-d-centre-commercial-03122015

MÉDIACITÉ SHOPPING CENTER Virtual Dinosaur Médiacité wanted to offer a fun experience to customers and provide a nice viral exposure to the brand.

HOW ●  An infrastructure with an open lobby where a

virtual dinosaur comes to surprise customers.

●  While customers expect to be sitting in front of a window, they fall face to face with a dinosaur attacking the glass!

WHAT WE THINK ●  Original user experience ●  Shows how shopping at Médiacité is a really

fun experience ●  A great way to get people to talk about the

shopping center

Source: http://brandchannel.com/2015/12/11/starbucks-for-life-12115/

STARBUCKS For Life Contest Can’t get enough caffeine? Starbucks would like to help you out. The brand has rolled out its second annual “Starbucks for Life” contest

HOW ●  Sign in to be a Starbucks Rewards Members ●  Purchase any item at a Starbucks to receive one

game play ●  Visit starbucksforlife.com and log in to My

Starbucks Rewards to play the game WHY ●  Chance to win instant prizes or a game piece to

place on the game board ●  7 entrants will win 30 years of free Starbucks ●  25 will win free Starbucks for one year ●  150 will drink free for a month ●  500 get free goodies for a full week

WHAT WE THINK ●  A great idea to thanks customers for their loyalty ●  A good way to collect data about consumer

because they have to register on My Starbucks Rewards to participate

Website / Social

Source: http://iletaitunepub.fr/blog/2015/12/11/simonmobileparlait-la-nouvelle-campagne-de-brand-content-decalee-dhellobank/

WHAT Hello bank! launched #SiMonMobileParlait campaign to promote their new app. Users were then invited to share their confessions on Twitter to win prizes. HOW ●  Hello Bank! unveiled 5 videos on social media and

ask users “If your mobile spoke, what youd it says?” on Twitter using #SiMonMobileParlait

●  The best stories will be rewarded: iPad, Airbnb stay

WHAT WE THINK ●  Good idea to generate engagement based on fun

and humourous insights. ●  The link between the campaign and the banking

services is likely unclear to the user.

Hello bank! #SiMonMobileParlait

Source: http://www.influencia.net/fr/actualites/in,luxe,match-digital-entre-hoteliers-luxe,5948.html

WHAT LVMH-owned cognac maker Hennessy is using spirits delivery application Drizly to encourage the gifting of bottles to friends over the holidays. HOW ●  Sponsored Facebook post: “No matter where they live, help

make it a #HennessyHoliday Gift a bottle to a friend at Drizly.com.”

●  Users to download Drizly for free to gift spirits and beers. Same-day shipping options is also possible and part of retailers experiences.

WHAT WE THINK ●  A good idea and good timing to promote their products. ●  As online holiday gift purchases are increasing, promoting an

app to buy and deliver cognac is a great way to push their web presence and stay up to date with the consumer’s needs.

●  Good use of social medias to promote their products

HENNESSY Hennessy leverages Drizly Application for Christmas

Source: http://creapills.com/les-idees/1-milka-cree-site-web-feerique-envoyer-lettres-noel-vos-proches-13112015

WHAT Under the theme “Les Faux-pas des Fêtes”, the campaign features characters who, despite their good intentions, choose the wrong gift for their children. HOW ●  Humorous radio and online (pre-roll, banners, social) content

WHAT WE THINK ●  Perfect timing for the brand to be present in the minds of

potential consumers ●  As it’s based on true, funny insights, the campaign is relatable

and users shared the content as well as their own FestiveFails.

TOYS “R” US wants to avoid #FestiveFails

Inspirational Moments

PEPSICO’S Bett12 Book

Source: http://brandchannel.com/2015/12/15/pepsico-healthy-121515/

WHAT As PepsiCo is increasingly committed to a “better for you” approach, they will be rolling out revamped Hello Goodness vending machines in 2016 with a refreshed variety of healthy fare.

HOW Hello Goodness vending machines will: ●  have a touch screen with product nutritional information ●  suggest food and beverage pairing ideas for different eating occasions throughout the day ●  provide PepsiCo real-time consumer preference insights ●  have dual climate-control shelving, allowing for both perishable and non-perishable items ●  be cashless: credit cards only!

WHAT WE THINK ●  In line with their new commitment. ●  Allows the brand to gather data on consumer preferences (products, timing, etc). ●  Based on growing consumer’s need to get more information about the products they purchase. ●  Reinvented user experience. ●  As credit card use is increasingly popular, digital payment facilitates the transaction

Champagne 360o

WHAT The Comité Interprofessionnel de Vin de Champagne (CIVC) has worked on the implementation of the "360 Champagne" operation. The principle is simple: use virtual reality to discover the hills, houses and cellars of Champagne who is on the list of UNESCO World Heritage Site. HOW ●  The application 360 Champagne (available on Android and iOS) offers unprecedented

immersion in the heart of the Champagne region. ●  Three possibilities to live this unique experience: 360 ° with your smartphone, your computer

via Youtube or 3D with a pair of google cardboard. The use of virtual reality helmets (Oculus Rift, google cardboard) is possible to maximize the experience.

WHAT WE THINK ●  In this project the CIVC tried to reach a

younger crowd to make their product more appealing to the new generation.

●  New technologies might not be the appropriate tool to attract their target which leads us to question if the ROI is worth it.

Source: http://creapills.com/les-idees/1-decouvrez-champagne-360deg-grace-realite-virtuelle-15122015

THANK YOU!