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This was a digital campaign for the brand, Resorts World Manila. It is a marketing proposal which aims to build the brand by issuing viral content during Valentine's.
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RESORTS WORLD CAMUS. GONZALES. MUTUC.
TAÑAFRANCA. YU.
MANILA
|}{ }
RHESOHRTS WHORLD CAMUS. GONZALES. MUTUC.
TAÑAFRANCA. YU.
MANILAHHH
|}{ }
OVERVIEWCOMPANY BACKGROUND
AUDITBACKGROUND
SWOTDIGITAL SALES PITCH
K
MISSION STATEMENT
OROBOMEDIA
LEAD MARKETING INTO THE FUTURE THROUGH INNOVATIVE STRATEGIES
THAT MAXIMIZE THE LATEST TECHNOLOGY
RESORTS WORLD MANILA>
HUB
ST INTEGRATEDtourist
1>
HOTELSMALL
THEATERSA
AUDIT
ATLJWTV RADIO PRINT+ +
ACTIVATIONSMUSICAL
EXTRAVAGANZA
MS. RWINDEPENDENCE DAY
SHOWS
SALE AND RAFFLE
DIGITAL MEDIAr
WEBSITE
DIGITAL MEDIAr
DIGITAL MEDIAr
SWOT ANALYSISzSTRENGTHS
LOCATION
HEAVY MARKETING
COMPLETE PACKAGE
ACTIVE SOCIAL MEDIA
FRESH ENTERTAINMENT PROGRAMSIMPRESSIVE AND MODERN STRUCTURE
SWOT ANALYSISWEAKNESSES
UNCLEAR POSITIONINGNO 1 THING THAT STANDS OUT
COMMUNICATIONS AREN’T RELATABLE NO EMOTIONAL CONNECTION
JACK OF ALL TRADES, MASTER OF NONE
SWOT ANALYSISOPPORTUNITIESk
PARTNERING WITH INT’L ENTERTAINMENT GROUPS
BROADWAYCIRQUE DU SOLEIL
SWOT ANALYSIS
THREATS
i
BGCBUSINESS HOTELS
[MAKATI]EASTWOOD CITY
pSOLDIERS
ofLove{ }
Urban DwellerIn a relationship or married
SEC BC28-45 yrs
Males
Member
Target MArket}{
Adventurous
G
}
:
THE LADIES’ MANCHUCK WW
Problem }{Their current campaigns are intimidating and are not something the market
can relate to.
A
Solution }{Create a relationship with our consumers
by creating personal, relatable campaigns.
Emotional attachment
Brand Image
Frequency to RW
Awareness= +
C
Channels / technologies}{
Virtual tours
The first integrated tourist hub—it has everything: dining, shopping, relax,
gaming, entertaining
“MAGIC”
+i
Business Model }{The online campaign will make an emotional attachment to the brand, which can eventually drive traffic to
the establishment because it will feature the different “attractions” of
Resorts World Manila
Budget: P 500,000
:
oNOV DEC JAN FEB
TIMEL
INE
Metrics }{
Facebook: 0.2% of total reach (people talking about us)
Youtube: 1,000,000 views
Twitter: Trend in the PH
.
IT’S ALL ABOUTVIRALITY
OROBOMEDIA
THANK YE’e
KEEP CALM e
STAY STEADYAND
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