Digital Marketing Case Study - Aircel (Save Our Tigers)

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Digital Marketing

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Case Study - Aircel “Save Our Tigers”

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Aircel Brand Campaigns •  Telecom company’s biggest ad spenders •  Loyalty to phone numbers not companies •  Promotions dominate ad stories

•  Late entrant in the upcountry markets •  Launched on the platform of “services

beyond mobility” •  Wooing young TG

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Brief to Agency

•  Creative idea that will raise awareness •  A brand campaign that is interactive •  Lifecycle beyond a campaign burst •  Create a 360 campaign

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Desired Results •  70,000 registrations on Microsite •  5000 followers on Twitter •  10,000 followers on Facebook •  All call-to-action to land online •  Generate PR hype

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Actual Results •  Over 200,000 registrations on the microsite •  Fan following online (FB, Twitter) crosses

225,000 •  Traffic to the microsite touches 2.2 m •  Brand awareness zooms ahead •  Becomes people campaign •  Media and celebrities jump-in making it bigger

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