Digital Marketing Bootcamp - Adam Franklin 2015

TIME-EFFECTIVE USE OF DIGITAL PLATFORMS

TO ELEVATE YOUR BUSINESS

Adam Franklin@Franklin_Adam

Tweet  Tweet!  

Tweet  Tweet!  

     @Franklin_Adam

Online  presence@Franklin_Adam

     @Bluewire_Media

1. Negative comments 2. Get fired or sued 3. It’s too late to start 4. No time 5. Don’t know where to start… no skills 6. I don’t need it 7. I can’t trust my team 8. I’ll make mistakes 9. Waste of time and $$$…. No ROI 10. Can’t keep up with content creation

Your  fears  or  objec(ons?

Tweet  Tweet!  

Tweet  Tweet!  Buyer  persona

Nicola  • Corporate  marke+ng  

manager  • Interested  CEO  +    

Suppor&ve  IT  • 4  days  a  week  • wants  to  webify  her  

marke&ng  and  keep  up  with  social  media

Tweet  Tweet!  

Tweet  Tweet!  Flagship  content

• you  are  known  for  it  • useful  • valuable  • you  give  it  away

Tweet  Tweet!  Landing  Pages

Tweet  Tweet!  Email  Opt-­‐ins

Email  Marke+ng

$1  spent  $41  return

Email  marke*ng@Franklin_Adam

Email  is  best.  Remember  1995?

JVs,  referrals  &  partnerships@Franklin_Adam

@Franklin_Adam #Be#erBizSummitGoogle

Google#Be#erBizSummit@Franklin_Adam #Be#erBizSummit

SEO

Google#Be#erBizSummit@Franklin_Adam MozBarSEO

Authority

Content

Google#Be#erBizSummitKeywordTool.ioWhat  are  people  searching  for?

25  Topics@Franklin_Adam #Be#erBizSummit

CURIOUS• do mortgage brokers get better deals• should i use mortgage broker• do i need mortgage broker• benefits of mortgage broker• role of mortgage broker

COSTS • do mortgage brokers charge a fee• do mortgage brokers cost money• do mortgage brokers get commission• do mortgage brokers work weekends

COMPARISONS• mortgage broker vs bank • mortgage broker vs financial planner• mortgage broker vs direct lender

OBJECTIONS• problems with mortgage brokers• dealing with mortgage brokers• risks with mortgage brokers• unhappy with mortgage broker

LISTS• mortgage brokers 2014• top 5 mortgage brokers• top 10 mortgage brokers australia

DECIDING• choosing a mortgage broker• do mortgage brokers underwrite loans• do mortgage brokers need a license• negotiate with mortgage broker• refinance with mortgage broker• do mortgage brokers service loans

@Franklin_Adam

@Franklin_Adam Open  Site  Explorer  by  Moz

SUPERCHARGE YOUR BRAND WITH SOCIAL

MEDIA

Adam Franklin@Franklin_Adam

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@Franklin_AdamConnect  +  Content

@Franklin_Adam

Nurture  leads  and  a,ract  clients

@Franklin_Adam Reverse  prospec*ng

@Franklin_AdamNega%ve  comments  response

@Franklin_Adam

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adam.franklin@bluewiremedia.com.au

Email:  adam.franklin@bluewiremedia.com.au  Subject:  Templates

Bluewire  News

“No,  thanks”  =  No  Bluewire  News

adam.franklin@bluewiremedia.com.au

adam.franklin@bluewiremedia.com.au

Thank  you@Franklin_Adam

adam.franklin@bluewiremedia.com.au

adam.franklin@bluewiremedia.com.au