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LISTERINE CAMPAIGN FIFA 2014.
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Digital Marketing Assignment
• Topic: Campaign strategy of Listerine during FIFA 2014
Presented by: Tonmoy BoraRohit NairSahil JainSanjeev SharmaShikha PaulRuchi Shukla
INTRODUCTION DR.JOSEPH LAWRENCEJORDAN WHEAT LAMBERT
MARKETED BY LAMBERT PHARMACAL COMPANY.
StrategiesDigital Advertisements
TV MediaSocial MediaFacebookTwitter
Web Page
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Social Media
Sales 2013 vs. 2014
2013 Q2 2014 Q216.5
17
17.5
18
18.5
19
19.5
20
Sales( $ billion)
Sales( $ billion)
THANKYOU
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