Digital Champions

Options

• Web 2 overview• Wiki’s Blogs, Maps & Social Networks• Productivity – RSS Feeds & create a Netvibes

page• Delicious• Blog building• User Generated Content• Internet TV, Broadband and media Providers• Content Creation & Sharing• Picasa, Flickr, youtube, viddler, videojug,

Last.fm • Social Networks and Episodic Entertainment • Teaching Tips

Agenda

• 9.30-10.30 Quick Recap & some teaching bits

• 10.30-10.45 Internet & TV

• 10.45-11.00 Tea

• 11.00-12.00 Content Creation & Sharing

• 12.00-12.30 Social Networks & Media Consumption

• 12.30-1.00 Teaching Tips – Taking back to the team

QUESTION

•LEARN• IMMERSE• INSPIRE

Why are we here?

To pass knowledge onto others

MESSAGENETVIBESDELICIOUS

RSS YOUTUBEPODCASTS

Helping your knowledge spread like wildfire

Teaching’s the best way to develop your understanding of virtually anything

If you don’t understand it, you won’t be able to explain it to others

Remember you’re training others!!!

‘what I hear I forget, what I see I remember, what I do, I understand’

Confucious

Teaching Tips

Teaching Tips

‘Give a man a fish and you feed him for a day; teach a man how to fish and you feed him for a lifetime.’

A quick reminder….

Have you ever been experienced?

Web 2.0

Web 2.0

• User-Contributed Value - Users make substantive contributions to enhance the overall value of a service

• The Long Tail - Beating the sales of best-seller products by using Internet to sell a greater amount of low demand products

• Network Effect - For users, the value of the network substantially increases with the addition of each new user

Web 2.0

• ADVANCED SOFTWARE - like AJAX which makes web pages feel more responsive so that the user doesn’t require page reloads

• DEMOCRATIC APPROACH – users play an increasingly important role in how the web develops, from creating content to refining searching

• SOCIAL NETWORKING – the integration of various ways users interact, such as chat, messaging, email, video, voice, virtual worlds opening up new avenues for social networking

Web 2.0 The Ingredients

NETVIBES

BLOGS & NEWS FEEDS

del.icio.us

• Social Bookmarking• Collectively store links with the team• Share relevant links• Monitor news patterns in your area

Put together

• Creating RSS Feeds• Sharing Tabs• Finding, Searching and Using

Blogs

Content Creation & Sharing

StreamingPlaying a file as it downloads, without having to wait for the download to finish.

DownloadingThe file is copied from the Web server to your computer.

Attention Shift

The Brand Model

The Agency Model

Consumer Benefit

functional networkFIND

Faster, cheaper, easier…

Classic marketing rules apply: PUSH

display, POS, retail…

Maximum relevance, impact, interruption

content networkPLAY

social networkSHARE

Create, share, enjoy, discover

Brands EXCLUDED Add value to

conversations or get talked about

Create currency that helps prompt

conversations

My content. My way. Now.

Consumer in control. Shift to PULL

BE the content

Add value to content & content production

Three stages of the web’s development

Mass Media My Media We Media

Social Networks & Media Consumption

Kate Modern: Digital product placement

Summary for Brands

Long tail

Creatively vocalconsumers

Value exchange

Niche & personalised experience of products

Enabling co-creation and involvement,

opening up the brand

Delivering tangible reward

Nearly there!

Teaching TipsHow to take back to the team!

• Why do they need this info? • How will they benefit from it?• How can they make use of it in a

practical way?

• Explain the benefits

What motivates adults to learn?

WIIFM

• what do they want to know? • how much do they need to know?• what their interests are? • their age, style?• their needs?• what keeps them awake at night?

How to motivate adults. Find out…..

• KISS – Keep it Short and Simple• Do less, do it well• Use real-world examples

Teaching Tips

Strategies for taking back to the team• Find out peoples interests and focus on

them. • Music = Last.fm, hypem.com• Photos = Flickr, Picasa• Video = Youtube, Stage6, • News = Marumushi, Guardiani

• Comedy = Podcasts, Chortle• Going out = Facebook, UpComing• Think about how many people you’ll talk

to about Last.fm • Write down the names of 5 people you’ll

show netvibes to

Questions you’ll get….

•What’s an RSS feed?•What’s Web 2.0 mean?•What’s a Blog?•What’s the value of Social

Networks?•What’s a Podcast?•Can you fix my iPod?

Finally

•THANKS!•Stay in touch & get back to

me with what goes well & what doesn’t work.

•What could we improve?