Digital Advertising Trends

  • View
    10.268

  • Download
    1

  • Category

    Business

Tags:

Preview:

Click to see full reader

DESCRIPTION

The Consumer is control and ignores Advertising. He spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling on the right way to reach them and engage them in a meaningful way. Measuring this engagement is another challenge. The presentation will highlight key trends and illustrate a way forward.

Citation preview

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 2

www.bringtheloveback.com

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 3

http://www.bringtheloveback.com/
http://www.bringtheloveback.com/
..\..\Library\Videos\MDAS\Bring the Love back.wmv

Source: www.internetworldstats.com , May 2008

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 4

http://www.internetworldstats.com/

Source: www.internetworldstats.com, May 2008

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 5

Source: www.internetworldstats.com, May 2008

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 6

Source: www.internetworldstats.com, May 2008

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 7

Source: Synovate Asia Bus Jun/Jul 2007, 15-64 years

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 8

Source: Synovate Asia Bus Jun/Jul 2007, 15-64 years

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 9

Source: GroupM Forecasts, Dec 2006; KR & NZ: Universal McCann Estimates Apr 2008

30 May 2008 10© Microsoft Corporation 2008 | CMG | Global Marketing Group

Source: Source: PricewaterhouseCoopers (PwC) and Wilkofsky Gruen Associates, "Global Entertainment and

Media Outlook: 2007-2011," June 20, 2007

30 May 2008 11© Microsoft Corporation 2008 | CMG | Global Marketing Group

Sources:

-Market Sizes: Microsoft & Universal McCann

- Online Market Sizes: Oppenheimer & Co. Inc., June 2007

(sources include Universal McCann, Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers )

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 12

“P&G Canada, has vowed to boost online spending from 3% of its

media budget to as much as 20% for the company's fiscal year

that starts July 1.”

Source: Advertising Age May 19, 2008

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 13

The country’s third-largest advertiser (General Motors) is getting ready to

shift fully half of its $3 billion budget into digital and one-to-one marketing

within the next 3 years.”

Source: Advertising Age March 17, 2008

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 14

http://images.google.com.sg/imgres?imgurl=http://jalopnik.com/cars/assets/resources/2007/09/gm_general_motors_logo.jpg&imgrefurl=http://jalopnik.com/cars/industry-news/gm-chosen-by-uaw-as-strike-target-299799.php&h=285&w=285&sz=21&hl=en&start=1&sig2=aT8pgKxIsXGNJBGV6S6v4w&um=1&tbnid=YmJu9Pz94SAQSM:&tbnh=115&tbnw=115&ei=FKwzSN3oK4zK6gO4t6j2Bg&prev=/images?q=general+motors&um=1&hl=en&sa=N

Of the $500 million Microsoft allocated to the introduction of its

Vista operating system, 30% went online.

Source: Times UK Online, October 21, 2005

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 15

18%

82%

Only 18% are Leaders

22 May 2008 Slide 16© Microsoft Corporation 2008 | CMG | Global Marketing Group

22 May 2008 Slide 17© Microsoft Corporation 2008 | CMG | Global Marketing Group

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 18

..\..\Library\Videos\MSN - Future Shape of Advertising - 2-02.wmv

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 19

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 20

“The traditional AIDA funnel has become a sea of complexity”

Source: Forrester Research

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 21

22 May 2008 Slide 22© Microsoft Corporation 2008 | CMG | Global Marketing Group

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 23

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 24

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 25

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 26

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 27

Source: http://www.caida.org/tools/visualization/walrus/gallery1/

http://www.caida.org/tools/visualization/walrus/gallery1/

Source: The Fournaise Marketing Group’s 2007 Global Marketing Effectiveness Report

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 28

http://www.campaignforrealbeauty.com

http://www.youtube.com/results?search_query=dove

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 29

http://www.campaignforrealbeauty.com/
http://www.youtube.com/results?search_query=dove
http://www.campaignforrealbeauty.com/dsef07/

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 30

..\Documents\MS\Library\Videos\Unilver - Dove\1. Dove - Campaign for real Beauty.flv

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 31

..\Documents\MS\Library\Videos\Unilver - Dove\2. Dove - Campaign against real Life.flv

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 32

..\Documents\MS\Library\Videos\Unilver - Dove\3. Dove - Onslaught.flv

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 33

..\Documents\MS\Library\Videos\Unilver - Dove\4. Dove Axe - A Message from Unilever.flv

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 34

..\Documents\MS\Library\Videos\Unilver - Dove\5. Dove - Greenpeace - A Film about PalmOil.flv

Source: http://bbdolab.typepad.com/the_lab/2006/10/generation_c.html

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 35

http://bbdolab.typepad.com/the_lab/2006/10/generation_c.html

Source: Synovate AsiaBUS Survey Dec 2007 – Thailand

© Microsoft Corporation 2008 | CMG | Global Marketing Group 36

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 37

30 May 2008 38© Microsoft Corporation 2008 | CMG | Global Marketing Group

30 May 2008 39© Microsoft Corporation 2008 | CMG | Global Marketing Group

30 May 2008 40© Microsoft Corporation 2008 | CMG | Global Marketing Group

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 41

Source: Silverlight Showreel

..\..\Library\Videos\MS\Silverlight - Showreel.wmv

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 42

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 43

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 44

Source: Forrester Research - September 2007 “Winning With Superior Customer Experiences”

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 45

Source:

David Armano

Logic + Emotion Blog

http://darmano.typepad.com/

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 46

http://darmano.typepad.com/

Source:

David Armano

Logic + Emotion Blog

http://darmano.typepad.com/

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 47

http://darmano.typepad.com/

30 May 2008 Slide 48© Microsoft Corporation 2008 | CMG | Global Marketing Group

Source: Mohan Sawhney, Kellogg School of Management

30 May 2008 Slide 49© Microsoft Corporation 2008 | CMG | Global Marketing Group

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 50

Source: AvenueA Razorfish :: Showreel

e.g. http://www.audi.com/a4globaldrives

..\..\Library\Videos\MS\AvenueA RazorFish_Reel_Long_Rich Web Experiences_10mbps.wmv
http://www.audi.com/a4globaldrives

30 May 2008 51© Microsoft Corporation 2008 | CMG | Global Marketing Group

30 May 2008 Slide 52© Microsoft Corporation 2008 | CMG | Global Marketing Group

22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 53

Source: Atlas Engagement Mapping Paper, 2008

Engagement Mapping is a flexible attribution model that enable advertisers to include many factors

In their Engagement ROI calculations

Source: Atlas DMT

30 May 2008 Slide 54© Microsoft Corporation 2008 | CMG | Global Marketing Group

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 55

30 May 2008 Slide 56© Microsoft Corporation 2008 | CMG | Global Marketing Group

Source: Europe: Screen Digest 2005, Japan: Wikipedia May 2006, US: US Federal Comms Commission, 2004

30 May 2008 57© Microsoft Corporation 2008 | CMG | Global Marketing Group

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 58

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 59

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 60

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 61

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 62

Source: Sandvine

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 63

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 64

..\..\Library\Videos\Charity\The Miniture Earth.avi

30 May 2008 Slide 65© Microsoft Corporation 2008 | CMG | Global Marketing Group

30 May 2008 Slide 66© Microsoft Corporation 2008 | CMG | Global Marketing Group

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 67

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 68

30 May 2008 Slide 69© Microsoft Corporation 2008 | CMG | Global Marketing Group

Sellers

Buyers

Sellers

Buyers

30 May 2008 Slide 70© Microsoft Corporation 2008 | CMG | Global Marketing Group

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 71

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 72

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 73

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 74

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 75

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 76

http://advertising3.spaces.live.com/
http://advertising3.spaces.live.com/
http://advertising3.spaces.live.com/
http://cid-5ece26c3d5b83db7.skydrive.live.com/browse.aspx/Public

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 77

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 78

mailto:chris.schaumann@microsoft.com
http://advertising3.spaces.live.com/

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 79

Recommended

Digital advertising trends in Bulgaria
Data & Analytics
2014 Trends in Digital Advertising
Marketing
Future Trends Working Group - Internet Advertising · PDF fileFuture Trends Working Group . ... lead the way in the world of ... The digital advertising industry finds itself in a
Documents
DIGITAL ADVERTISING IN INDIA 2016 - exchange4mediaevents.exchange4media.com/denstu-ageis-network-e4m... · MARKETING STRATEGIES FOR DIGITAL MEDIA ADVERTISING GROWTH TRENDS ON DIGITAL
Documents
E-commerce Berlin Expo 2017 - Trends and digital advertising opportunities in Russia
Marketing
Advertising Trends: Video Takes Over Digital, Mobile ......Advertising Trends: Video Takes Over Digital, Mobile Advertising Social.com . Who’s Watching and Where People are consuming
Documents
Digital Advertising Trends - Kenshoo...ClickZ-Kenshoo 2018 Holiday Advertising Trends (1) Created Date 11/14/2018 5:51:41 PM
Documents
Internet Advertising Company । Digital Advertising ......Internet Advertising Company । Digital Advertising
Documents
digital media advertising trends
Business
2020 Digital Trends€¦ · survey of marketing, advertising, e-commerce, creative and technology professionals around the world. Now in its 10th year, Digital Trends continues to
Documents
«Trends, Facts and Figures from Digital and Interactive Advertising in Europe»
Business
DIGITAL ADVERTISING OPPORTUNITIES FOR … · ADVERTISING KIT EventManagerBlog.com is the go-to resource for TRENDS INNOVATION TECHNOLOGY INSPIRATION JOB PROFILE 35% …
Documents
Digital advertising trends
Business
Recent trends in digital advertising throughout Europe (Alain Heureux - IAB)
Documents
Advertising: Options & Trends
Documents
Advertising Trends 2014
Marketing
Digital Advertising Trends—Programmatic, Big Data, Native, Viewability
Marketing
Display Advertising Trends
Technology
The 2021 Digital Advertising Trends Report · 2020. 11. 20. · Postclick The 2021 Digital Advertising Trends Report 2 As we approach 2021, it’s clear: Digital advertising is now
Documents
DIGITAL ADVERTISING CANADA, AUGUST 2018 · DIGITAL ADVERTISING CANADA, AUGUST 2018. BETTER FOR YOU EATING TRENDS, US - AUGUST 2018 2 ... attitudes towards mobile ads, native ads,
Documents