DF12 Community Keynote

VP of Social Media

Community Keynote

Jamie Grenney

#DF12

@jamiegrenneyCommand CenterNathan Freitas

@natespeakContent MarketingJennifer Burnham

@jennydburnhamMVP ProgramErica Kuhl

@ericakuhl

The Cloud Computing Event of The Year

750 Breakout Sessions

AccountingAdmin & Developer ToolsAgent ProductivityCampaign ManagementChat & Web ConferencingCompensation Management

Cloud Expo with 350 Companies

Contact ManagementConsulting ServicesDashboards & ReportsDocument ManagementData CleansingIntegration

IT ManagementeCommerceEmail & Calendar SyncERPEvent ManagementField ServiceForecasting & Territory MgmtGeolocationHuman ResourcesMarketing AutomationMass EmailsPayment ProcessingProductivityProduct ManagementQuotes & OrdersSales IntelligenceSales Methodologies

Time & ExpenseSearchSurveysTelephonyWebsites

All Under One Roof

Red Hot Chili Peppers!Ca

liforn

icatio

n

Under the BridgeBy the WayScar TissueSnow (Hey Oh)Californication

By the Way

Scar Tissue

Under the Bridge

Snow (Hey Oh)

Hig

her G

roun

d

Amazing Events Taking Place Year Round

• Cloudforce Tours• Local User Groups+ All The Online Conversations

http://!ickr/salesforce

100,000 Companies Sharing Best Practices

All Running On a Common Business Platform

Companies with Incredible Stories

Innovation Like We’ve Never Seen Before

What Is the Community Talking About?

Sales Productivity

Ado

ptio

n

Generating Leads

Customization Seasonal Releases

Custom Apps

Multi-Channel Support

Soci

al S

trat

egy

Collaboration

Wor

kflo

w

Reporting Dat

a Q

ualit

y

Performance Management

Mobile Apps

Sales Productivity

Ado

ptio

n

Generating Leads

Customization

Custom Apps

Multi-Channel Support

Soci

al S

trat

egy

Collaboration

Wor

kflo

w

Reporting Dat

a Q

ualit

y

Performance Management

Mobile Apps

Seasonal ReleasesMarketing AutomationMarketing Automation

CommunitiesCommunities

RecruitingRecruiting

Rise of the Social Customer

Status update

Worth Reading

Like +1

This Might Be Helpful

I’ve Got a Question

Interesting Concept

Friend

Friend

Following

Following

Following

Following

Friend

Brand

In!uencer

Our Social Transformation

ContentMarketing

Social Customer Pro"le

http://youtube.com/salesforcesocial

Social Campaigns

SocialAdvertising

Social Channels Content

Marketing MarketingAutomation

Social Events

Social PR/AR

Listening & Engaging

Online Community

SocialWorkforce

http://YouTube.com/Salesforcesocial

Today’s Agenda

Incredible Success Stories From Our MVPs

Content & Conversations That Delight

Tapping into the Power of CommunityGetting Answers to Questions

Where To Find Great Content

Advice From Our Customer Heroes

We want to inspire you! #df12

Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2012. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

TAPPING INTO THE POWER OFCOMMUNITY

Command CenterNathan Freitas

@natespeak

Where We Were a Year Ago

@kendallSF@mariaignatova

@natespeak

@aeschenburg

@jaredmpaul

Conversation Volume

80,000Brand MentionsEach Month

#@

!?

26,000Read by the Community Team

1,200Actively Engaged

What Types of Posts Do We See?

ideas

arghwins

sales

help

news

help

@salesforce can I build a dash that shows trends? EG number of calls made each week for the last 10 weeks?

Tyler Hogge @thogge 16m

@thogge your best bet is to post it to our answers forum: http://answers.salesforce.com or you can use #askforce to reach our twitter community.

Salesforce @salesforce 2m

Tweets

help

helphelp

Why Use Answers?• 2+ Answers Per Question

• More Powerful Search

• More than 140 Characters

• Upload Images

• Clarify Questions

• Mark Best Answer

help

help@christophera owe you. Much appreciated.Tyler Hogge @thogge 3m

@salesforce can I build a dash that shows trends? EG number of calls made each week for the last 10 weeks?

Tyler Hogge @thogge 1h

@thogge your best bet is to post tour our answers forum: http://answers.salesforce.com or you can use #askforce to reach our twitter community.

Salesforce @salesforce 1h

@thogge Yes, if calls are logged as tasks, you can create a summarized report by created date and display a trend line on db #askforce

Christopher Eikanger @christopherea 30m

@thogge do a matrix summary report with create date (summarized by week/month) and rep name on the second column.

Christopher Eikanger @christopherea 29m

Tweets

help

argh

@SalesforceHulk sorry to hear that you’re running into trouble. Log a case at http://help.salesforce.com and we’ll give you a call to figure it out.

Salesforce @salesforce 1m

HULK IS SAD. HULK CANNOT SEE CAMPAIGNS TAB. IF NO HELP HULK SMASH!

SALESFORCE HULK @SALESFORCEHULK 18m

Tweets

help

argh

help

argh

winsSuccess

Inno

vatio

n

HeroCollaboration

Sale

sfor

ce N

inja

Breakthrough

Knowledge

Trust

@EgoTurns Thanks for the feedback, make sure to vote up the idea on the IdeaExchange! bit.ly/qpFUER

Salesforce @salesforce 1m

I really love Salesforce, but I’d love it more if I could mass edit my email templates.

Mel @EgoTurns 58m

ideasTweets

ideas

Ideasideas

ideas

28,980 Ideas

1,698 Comments / Month

9,447 Votes / Month

1,016 Delivered Ideas

ideas

Closed Loop Process for Innovation

ideas

winsI am determined to become a @salesforce #MVP!Brent Downey @brentdowney 24m

again and again - really amazed with SFDC’s platform scalability

Eitan Saban @EitanSaban 46m

Just #overheard from @salesforceQueen: “Sometimes salesforce makes me too excited to sleep.” #DF12Ready

Beaky Webster @BeckyMaeW 1h

@salesforce Thanks! The best part? We can count our relationship in DFs. We started dating a month before I went to my first @Dreamforce

Becka D @sfdc_nerd 39m

Upgrading to @salesforce Unlimited Edition. Suuuuuuuuper stoked right now!

Erik Eklund @ErikEklundMKE 58m

Now I’m @salesforce @salescloud and @servicecloud certified! @salesforcecert #goodnews

NLWidder @NLWidder 15m

Tweets

wins

I am determined to become a @salesforce #MVP!Brent Downey @brentdowney 24m

@TooSaaSy drank half my Guinness last night at #Tour2DF. I would have bought you your own pic.twitter.com/xjvvAH1U

Jeff Grosse @CRMFYI 4m

@salesforce Thanks! The best part? We can count our relationship in DFs. We started dating a month before I went to my first @Dreamforce

Becka D @sfdc_nerd 39m

You know what will be really cool? @benioff having an empty chair at #df12 opening and talking to Larry.

Krish @krishnan 1m

Now I’m @salesforce @salescloud and @servicecloud certified! @salesforcecert #goodnews

NLWidder @NLWidder 15m

Boom! http://youtu.be/GT4QM86txC4 #ChatterMeMaybeGary Polmater @DarthGary 2s

Tweets

TAPPING INTO THE POWER OFCOMMUNITY

Command CenterNathan Freitas

@natespeak

CONTENT & CONVERSATIONS THAT DELIGHT

Content MarketingJennifer Burnham

@jennydburnham

Social Media Has Changed Marketing ForeverThe Largest Shift in 60 Years

Old WayUnsolicited One to many Untargeted Engaging Transparent Targeted

New Way

Recruiting EventsProduct MktgPR

SalesCampaignsSupport

Developers

Uncoordinated Action

Limited Insight

Intl

But Social Has Created Chaos for MarketingTactics and Tools Need to Adapt

#1 in Social Marketing

MeasurementSocial AdsContentEngagementListening

#1 in Social Listening

Workflow

What We’re Managing in Buddy Media

350Pieces of ContentPer Month

200+Content Contributors

129Individual Channels

Sales

Recruiting

Product Teams

Events

Developers

Coordinated Action

DeepTargeting

Aggregated Reporting

Enterprise Administration

Connecting Social to the Heart of CRM

Clicks on a Tweet

Watched a Video

Posted a Question

Read a Post

Viewed a Presentation

Became a Fan

Liked a Post

Re-Tweeted a Post

BrandMention

SEM Free Trial Contact Me Event Registration eBook Offer

Lead Scoring1

Campaign Attribution2

Personalization3

Social Customer Pro"le

Focused on Content That Delights

Retweets LikesComments

Shares

Positive Sentiment Collaboration

Get Your Digital Snacks

http://YouTube.com/Dreamforce

http://Blogs.Salesforce.com

http://Blogs.Salesforce.com

http://Blogs.Salesforce.com

Success

Col

labo

ratio

nSpeed

Alignment

Thou

ght L

eade

rshi

p

Breakthroughs

Knowledge

Openwins

Insight

@mariaignatova

@kevinwood

@vhaseman

@jennydburnham@kendallsf

CONTENT & CONVERSATIONS THAT DELIGHT

Content MarketingJennifer Burnham

@jennydburnham

OUR MVPs ARE AMAZING!

MVP ProgramErica Kuhl

@ericakuhl

Characteristics of an MVP

KnowledgeableSalesforce Ninjas

LeadersEmbody the Characteristics of the Salesforce Community

AccessibleActively Engaged 9+ days a month

A Big Thanks To Our MVPs Winter’12 MVPs Javier Gonzalez   Matt Bertuzzi   James Hemsley   Chris O Davies   Nebojsa Zgonjanin   Courtney House   Dave Manelski   Daniel Hoechst   Hannes Ellerbrock   Natalie Regier   Francis Pindar   Syed Talha

Spring’12 MVPsAndrew Gross   Scott Hemmeter   David Pier   Jason Atwood   Jared Miller   Deepa Patel   Jason Paquett2012

78Active MVPs

Salesforce.com

Community @DF12

Erica Kuhl

Fireside Chat with MVPs

AchieversRebecca Dente

AppirioMatt Lamb

RingLeadMichael Farrington

@ericakuhl @sfdc_nerd @SFDCMatt@michaelforce

Thank You