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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
WebEx Connect:Developing, Distributing and
Monetizing SaaS applications
Web 2.0 ExpoApril 24, 2008
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
Agenda
Web 2.0 for Business– What does it mean for ISVs?
WebEx Connect– Platform for Unified Collaboration
– Publishing applications
– Platform Services
Cisco WebEx Marketplace
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
Web 2.0 changed content publishing for consumers
Opportunityto monetizecontent
Contentmashupcustomizedby end user
Platformfor content development
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
To change application publishing for business…
Platformfor application development
Applicationmashupcustomizedby end user
Opportunityto monetizeapplications
1 2 3
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
WebEx Connect changes Application Publishing for Business
• Open services architecture
• Rich set of APIs
• Free to develop on
• Free individual client
• Context: Collaboration
USERSGROUPS
POLICY OTHER
SERVICESTEMPLATE &
WIDGET LIB
Platformfor application development
Applicationmashupcustomizedby end user
Opportunityto monetizeapplications
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
WebEx Connect Concepts
Compelling, Converged User ExperienceCollaboration must be “adopted” by end-users
Integration of existing collaboration silos is insufficient
Intra and Inter-company collaborationHighest value collaborations often cross company boundaries
Business Process Focused and OptimizedCommunication and collaboration are about business process acceleration not personal productivity
Mass customization required for semi-structured processes
Open and ExtensibleNo single technology or vendor is “the answer”
Secure, Manageable and Policy Compliant
Cost Effective to Deploy and MaintainSaaS Delivery model has fundamental advantages
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Rich Client Mobile Client
WebEx Connect Clients
Web Client
WebEx Connect Components
MediaTone
Real-time Collaboration Web 2.0
A P P L I C A T I O N C O N N E C T O R S E R V I C E S
O P E R A T I O N S & A D M I N I S T R A T I O N S E R V I C E S
On-Demand Network
Asynchronous Collaboration
“WebEx U Collab” “ WebEx for Sales” “WebOffice 2.0” Partner App #1 Partner App #2
Collaborative Composite Applications
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Virtual, Collaborative Team Spaces
Create multiple project spaces
Be more productive and work more effectively with colleagues
Gain control of your team content and information
Share documents & files
Personalize your environment
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
Document Sharing
• Provide virtual team members with secure anytime, anywhere access to project documents and files.
• See relevant document information, such as who owns the document and when it was last modified.
• Locate information instantly using advanced full-text search.
• Establish and organize a folder hierarchy.
• Upload documents easily through drag and drop.
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Persistent Chat
• Exchange ideas and opinions in structured, hierarchical threads.
• Chat sessions remain in place for later reference.• Make decisions faster through brainstorming and
teamwork.
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
Secure Instant Messaging
• Group Chat
• File Transfer
• VoIP
• Video
• Desktop Share
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Sales Engagement Application
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Sales Engagement Application
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
Virtual Emergency Operations Center
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
WebEx Connect Platform ServicesReal-time Collaboration• Instant Messaging• Persistent Chat• Web Meetings• Audio• Video
Asynchronous Collaboration• Document Management• Task Management• Calendar• Wiki• Social Bookmarking
MediaToneOn-Demand Network
CO
NN
EC
T P
LA
TFO
RM
SER
VIC
ES
CO
NN
EC
T P
LA
TFO
RM
SER
VIC
ES
Web 2.0 services• Tagging• Rating• Profile• Blog• Personalization
A P P L I C A T I O N C O N N E C T O R S E R V I C E S
APPLICATION CONSTRUCTNOTIFICATION
SEARCHSTORAGE ANALYTICSWORKFLOW
O P E R A T I O N S & A D M I N I S T R A T I O N S E R V I C E S
IDENTITYPOLICY
SECURITY PROVISIONING
AUDITBILLING
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
WebEx Marketplace Comprehensive
– One-stop shop for collaborative applications
Interactive– Web Events
– Web Demos
– Instant Messaging
Personal & Customized
A Robust Community– For Partners, Developers, Customers and Prospects
Conversational & Engaging– Buy, Sell, Try, Demo, Download, Learn, Explore, Communicate and Connect
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
Sample Marketplace Applications
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
Composite apps
PULL
widgets
WebEx apps
Partner apps
Marketing the Marketplace Applications
PUSH
WebEx Marketing
Webinars
Live online demos
Marketplace
Web-Touch salespresentations
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20
Selling the Marketplace Applications
Webinars Live online demos
Web-touch sales
presentations
Click-to-Connect
Marketplace ListingCisco sales and channels
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21
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