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"Gear your career to the green agenda", was the title for our 7th career evening, Nov 27th 2013 at Copenhagen Language Center. Michael Aastrup, managing director at Desso for the Nordic countries presented the companies visions for and experiences with cradle to cradle principles in development, production, distribution and waste management.
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Michael Aastrup
Managing Director
The Nordic Countries
Cradle to Cradle®
To boost innovation and a build a
responsible business inspired by nature
®
Mail: maastrup@desso.com
Facebook: michael aastrup
Twitter: @Michael_Aastrup
Our vision
How to make the floor work for our health and wellbeing?
We want to be the world leader in making environmentally responsible
flooring products that deliver outstanding value in design and functionality
and thus contribute to people‟s health and wellbeing.
Today, most people spend 90% of their time indoors. As a supplier of carpets
to the commercial and consumer sectors, we believe it is our responsibility to
develop products that contribute to a healthier living and working space.
At Desso, we say „the floor is yours‟ to underline the fact that we maintain a
relentless focus on our customers at all times. It underpins everything we
do. We know that our success depends on it.
DESSO a Cradle to Cradle® company
1. Creativity
2. Functionality
3. Cradle to Cradle®
Innovation through
DESSO a Cradle to Cradle® company
Desso has been making a difference with eco-
efficiency for years. These are examples of what
we do in the area of eco-efficiency:
Energy consumption
32% reduction in energy consumption per
carpet tile produced from 1998-2010 in
Waalwijk, the Netherlands.
Recycling
100% recycling of pure textile manufacturing
waste at Desso’s production plants.
In 2011, 88% of all packaging materials were
recycled
Eco-efficiency
DESSO a Cradle to Cradle® company
DESSO Mosaic 9990
Being less bad
Copenhagen want’s
to be the worlds first
CO2 Neutral capital
John cage (US composer, 1912-92)
“I can‟t understand why people are frightened
of new ideas. I‟m frightened of the old ones.”
DESSO a Cradle to Cradle® company
The result of an old idea…
Landfill or burning
DESSO a Cradle to Cradle® company
Towards a circular economy...
Arsenal FC
The linear approach:
Take, make and dispose
The circular approach:
„Waste is food‟
DESSO a Cradle to Cradle® company
According to the Cradle to Cradle® principles,
products are made from pure components that
are easy to disassemble, so that new products
can be made from them (= up-cycling) in both
the biosphere and the technosphere.
Michael Braungart
William McDonough
What is Cradle to Cradle®?
DESSO a Cradle to Cradle® company
Cradle to Cradle® - Why?
It is a good, positive quality initiative
Not only for the environment but also for
health (in-door air quality)
Waste becomes food for other products
It is not only good for people & planet – it
is a business building opportunity
DESSO a Cradle to Cradle® company
1. Positive footprint
2. Improve quality of life and environment
3. Re-utilize all materials used in the product.
Design criteria: easy disassembly
4. Use post-customer materials as raw material in
the product
5. All raw materials should be 100% safe for
humans and environment
6. Use renewable energy in all stages of the cycle
Eco-effectiveness
It’s all about Eco-Effectiveness
DESSO a Cradle to Cradle® company
The Cradle to Cradle® cycles
Biological cycle Technical cycle
DESSO a Cradle to Cradle® company
DESSO Take BackTM programme
Desso offers clients a Take Back™ programme
to ensure that products will be recycled
according to the Cradle to Cradle® principles.
Products will be taken back by Desso after
their useful life, and will be safely recycled into
new carpet products, or used in other recycling
initiatives.
We encourage the international collection of all
types of used carpet, except for those products
containing PVC.
Our goal is to collect 50,000 tonnes
of post-consumer carpet via our
Take Back™ programme by 2020.
DESSO Refinity®
All non-recyclable fractions will be used as secondary fuel in the cement industry.
In 2009, Desso developed an innovative separation
technique called Refinity®.
NOW
Post-consumer PA 6 yarn up-cycled into
new yarn
Post customer backing used for:
Road works / cycle paths
Cement industry
FUTURE - Cradle to Cradle®
Backing is up-cycled into new backing (DESSO EcoBase®)
Yarn and backing are up-cycled in other industries such as office chairs, vacuum cleaners etc.
DESSO a Cradle to Cradle® company
Innovation Platform
Encourage all stakeholders (suppliers, design
community, waste management partners,
customers) to consider new products and C2C
design paradigms.
Jointly develop know-how and new technology.
Provide better content to CSR/Sustainability
policies of companies/governments.
Enable improved wellness/well-being with our
products, such as AirMaster® and SoundMaster®.
Offer outstanding design
Cradle to Cradle® as an innovation platform
DESSO a Cradle to Cradle® companyDESSO a Cradle to Cradle® company
DESSO AirMaster® 2914
Using Cradle to
Cradle® to boost
innovation
‘How can we make the floor work for
your health and wellbeing’
DESSO SoundMaster®
The carpet that improves acoustics
DESSO Light
Reflection Master®
The carpet that gives you energy
Tree 2917
&
LedMaster® 2014
For more information, please contact us or visit our website
www.desso.com
Thank you!
Join us on Facebook: www.facebook.com/circlesofarchitects
Follow us on Twitter: www.twitter.com/DessoGroup
Watch our videos on YouTube: www.youtube.com/dessogroup
www.linkedin.com: look for DessoDESSO a Cradle to Cradle® company
Mail: maastrup@desso.com
Facebook: michael aastrup
Twitter: @Michael_Aastrup
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