Designing A Post Digital Retail Reinvention

digital

post digital

IBM

Interactive

Experience

digital is not the destination

2 #postdigital

IBM

Interactive

Experience

the physical space is the new post digital interface

3 #postdigital

IBM

Interactive

Experience

the entire world is a purchase platform

4 #postdigital

IBM

Interactive

Experience

–Paul Papas, Global Leader

“The last, best experience that anyone has anywhere becomes the minimum expectation for the experiences they want everywhere.”

#postdigital

IBM

Interactive

Experience6

amazon everythingE-commerce is continually picking up

speed and reaping market share

Source: 2015 Fortune

IBM

Interactive

Experience7

$265.9i n - s to r e s h o p p i n g

billion

$46.5o n l i n e s h o p p i n g

billion

physical stores aren’t disappearing

Source: 2015 PSFK

IBM

Interactive

Experience8

order ahead @starbucks

Source: 2015 Bloomberg News

anywhere purchase platforms

IBM

Interactive

Experience9

Pharmacy Employs Shopper Data And Context To Anticipate Needs

@walgreens

Source: 2015 PSFK

predictive assistance

IBM

Interactive

Experience10

connects shoppers to the local farmers and delivers the farm stand to your door.

@goodeggs

collaborative marketplaces

IBM

Interactive

Experience11

less retail space needed

digital windows

IBM

Interactive

Experience12

enable humans to deliver the experience with the right tools

tech enabled service

IBM

Interactive

Experience13

in store mode for self service

@apple

tech enabled service

IBM

Interactive

Experience14

the physical experience is written in code

#postdigital

IBM

Interactive

Experience15

infrastructure and services matter

#postdigital

IBM

Interactive

Experience16

generate new revenue with by enabling media services

opportunity:

#postdigital

IBM

Interactive

Experience17

Transformation from property company to a post digital media company

action:

#postdigital

IBM

Interactive

Experience

thank you

18

@jojobickley

#postdigital