Design Thinking Workshop for Innovative Products and Businesses

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Design Thinking for

Innovation@cwodtkewww.eleganthack.com

THAT IDEO VIDEOHTTPS://WWW.YOUTUBE.COM/WATCH?V=M66ZU2PCICM

@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikePhoto credit: SDASM Archives

@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikePhoto Credit: Nationaal Archief

Rachleff's Corollary of Startup Success via pmarca.com

The only thing that matters is getting to product/market fit.

Could you get to product/market fit

in one week?

IMG COPENHAGEN

16 week Lean Launchpad class

in 1 week

THEY DID IT

A PLAN FOR TUITION

What makes designers effective?

DISTRIBUTED COGNITION

Photo: woodleywonderworks

DESIGNERSTHINK WITH…

POST-ITS

•Frees up memory•Allows you to see connections•Share insights & understanding

You can get insights for

innovation with 3 techniques

1. FRAGMENTINGAND FREELISTING

Why?Make information modular in order to recombine

EXERCISE•Get out your post its• List everything you like about travel• 1 item per post-it

EXERCISE•Get out your post its• List everything you HATE about travel• 1 item per post-it

2. CHUNKINGINTO AFFINITY GROUPS

How?•Put idea with like ideas•No rules, just seek patterns• remix

Play with possible modelsRelationship to other data

Credit: Steve Portigal

Play with possible models

Frequency

Play with possible models

Timeline

PATTERNS?

OPPORTUNITIES?

Why?Discover unexpected insights in the data

Photo credit Eirik Newth

3. MAPPING TO FRAMEWORKS

What is a framework?A scaffold for thinking about a problem

How?• Select a framework•Map post-its against it•Do more research/freelisting to fill in blanks

Discover hidden patterns

Why Frameworks?

Photo credit Marc Phu

Why Frameworks?Find missing areas of inquiry and fill them in.

Photo credit Marc Phu

How much/how often

PassionateIndifferent

Rarely

How much/how often

Rarely

eating

weddings

Replace shoelaces

How much/how often

Rarely

High Value – Build here

High price point

Requires Marketing

Doomed

EMPATHY MAPAdrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz-9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc

MORE FRAMEWORKS

FOR YOU

MENTAL MODELS

User needs go here

Offerings goes here Opportunitie

Credit: Indi Young

@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikePhoto credit: Indi Young

PARTICIPATORY ROADMAP

Learn more at eleganthack

Business Model Canvas

EVEN PPT

Freelist your points

Chunk them into themes

Map them to a story arc!

Photo taken at Duarte Workshop

@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeYour meeting?

Get up! Use the walls!

Photo credit: Kevin Hoffman

Remember1. Fragmenting +2. Chunking +3. Mapping

= INSIGHTS!

Recap• Generate Apart, Evaluate Together• Diverse Teams, Diverse Ideas• Time is a medium, design for it.

More time + More ideas. Less time= Avoid analysis Paralysis.

Double Diamond via Design Council

Product Idea generation

Part two

VISUAL THINKING MAKE IDEAS TANGIBLE

NAPKIN SKETCH EXERCISE

1O MINUTES: USING YOUR DRAWING SKILLS, EXPLAIN THOSE IDEAS IN IMAGES

Character, Goal, Motivation Inciting Incident

Problem Crises

Climax (product saves day)

Return home changed

ONE MINUTE PITCH.

DOTMOCRACY

DRAW DEEPERThis time, show the product

Image from http://www.nurahmadfurlong.com/2011/01/dabbling-html5-css3-media-queries-studentology-website/

ONE LAST ROUNDDraw, Pitch, vote

Image from http://alistapart.com/article/sketching-the-visual-thinking-power-tool

PARTICIPATORY ROADMAP

Learn more at eleganthack

Process• Show winning Comic Strip• Show winning Interface• Do participatory roadmap exercise

1. Swap features2. Stack rank features3. “If you could add just one”

Business Model Canvas

Use the frag/chunk/map even for peer feedback!

THANK YOU@CWODTKE

WWW.ELEGANTHACK.COM

Learn More:Books

Eleganthack.com for participatory roadmaps

APPENDIX

VALIDATE

INTRODUCTION TO LEAN

EXPERIENTIAL LEARNINGFrom Ed Batista http://www.edbatista.com/2007/10/experiential.html

@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeFrom Google Vetures Design Sprint http://www.gv.com/lib/the-gv-research-sprint-a-4-day-process-for-answering-important-startup-questions

ONE: WHO DO YOU TALK TO?

TWO: WHAT DO YOU ASK?

@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike96

USE A SCRIPT‣Introduction‣Get them comfortable

http://www.indiana.edu/~audioweb/T284/krug_questions.html

THREE: WHAT DO THEY DO TO SHOW YOU?

FOUR: MAKE SENSE OF YOUR FINDINGS

You know this one.

MAKE THE NEXT THING

PROTOTYPING

DRAWING EXERCISES

Design Thinking Workshop for Innovative Products and Businesses

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