View
160
Download
1
Category
Tags:
Preview:
DESCRIPTION
Citation preview
DESIGNfor Non-Designers
http://2013.birmingham.wordcamp.org#WPYall @scottfisk
DESIGNfor Non-Designers
http://2013.birmingham.wordcamp.org#WPYall @scottfisk
Scott FiskProfessor of Graphic DesignSamford University
AIGA BirminghamBirmingham.aiga.org
DESIGNfor Non-Designers
http://2013.birmingham.wordcamp.org#WPYall @scottfisk
Topics:1. What is design? 2. Why good design matters. 3. What is good design?4. Human centered design.5. Design Basics.6. Get inspired!
DESIGNfor Non-Designers
http://2013.birmingham.wordcamp.org#WPYall @scottfisk
What is design?
DESIGNfor Non-Designers
http://2013.birmingham.wordcamp.org#WPYall @scottfisk
What is design?creative problem solving
WHYdesign matters
WHYdesign matters
1st Impression Counts
Brand Manifestation
Credibility
User trust
Sticky factor
Return rate
More Sales
and more importantly….
GOOD DESIGN IS
MEMORABLE
POPULAR BRANDS
Copyright © 2013 Interbrand. All Rights Reserved.
POPULAR BRANDS
Copyright © 2013 Interbrand. All Rights Reserved.
EMOTIONAL
RESPONSE
IMPRINTED INTO OUR MEMORY
GOOD DESIGN
USABLEACCESSIBLE
SIMPLEINNOVATIVEENGAGINGBRANDED
FUNCTIONALUSEFUL
AESTHETICHONEST
LONG LASTING
GOOD DESIGN
WHATis good design really?
HUMANcentered
HUMANcentered
In broad terms, user-centered design (UCD) is a type of user interface design and a process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process.
Source: Wikipedia http://en.wikipedia.org/wiki/User-centered_design
Source: http://chriselyea.com/design-lessons-learned/badly-designed-doors/
Source: http://chriselyea.com/design-lessons-learned/badly-designed-doors/Source: http://chriselyea.com/design-lessons-learned/badly-designed-doors/
WHATdoes good design really do?
SOLVESproblems
DESIGNbasics
GRIDS
GRIDS
NEGATIVE SPACE
GOLDEN RATIO
GOLDEN RATIO
960px
593px 367px
RULE OF THIRDS
RULE OF THIRDS
BRAINSTORMING
Define problem
No wrong answers
Dedicate ample time to the process
Get input from stakeholders
Share ideas with others
Do not be in a hurry
Be inspired
INSPIRATION
calm
calmDO THINGSFOR YOURSELFTHAT MAKE YOUHAPPY
calmSKETCH/JOURNAL IDEAS
TYPOGRAPHYHow to choose an font?
SERIFVERSUS
San-Serif
Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]).
Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]).
LINE HEIGHT
COLORHow to choose?
http://2013.birmingham.wordcamp.org#WPYall @scottfisk
Thank you!Presentation at:
http://www.slideshare.net/graphicsmaker/
scott@scottfisk.com
Recommended