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Social media strategy and workplace innovations observed at Deloitte digital that could be applied in a government context. Part of the Innovation Transfer Project which aims to depend understanding of how other organisations operate, skills share and cross-fertlise ideas between private and government.
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Victorian Government:Innovation Transfer
Project
Bryony ColeDigital StrategistDepartment of Justice
Insights from a secondment to Deloitte Digital
What is the Innovation Transfer Project?
sharing
ideas
skills
partnerships
collaboration
government
private
third sector
10 public servants7 organisations
8 weeks
?
Government secondees to
Bryony ColeDigital StrategistDepartment of Justice
Asa LetourneauDigital ProjectsPublic Records Office of Victoria
Neil HoughtonPlanning Policy DivisionDepartment of Planning & Community Development
Social media
Professional services firm
Innovation Digital products
• The work I did with Deloitte Digital –> frameworks for government• Observations on workplace culture -> some ideas for government
What am I covering today?
Working on social mediafor clients
Observations on workplaceculture
Digital: Client facing - Social media strategy
Social media can’t all happen at once.
Establish and build
Monetise and activateEngage and grow
audience
But I want it now!
Social media is not just a campaign, but a commitment.
Commit, and you’ll get there.
Make sure your key players (employees) are in.
Ask your fans.
They have great ideas that they will share with you
Think outside the box.
Beyond online & social media, what are the game-changing ideas for your industry?
But always start with the basics.
No longer hub + spoke.
The model is changing
brandbrand
We are moving toward many spokes.
Websites are no longer the centre of your user’s world
Last month there were 9,361,520 people living in Australia who actively use Facebook.
Go to where your audience are
VIDEO:The future of shopping
http://www.youtube.com/watch?v=h0N-mkuK_DI&feature=player_embedded
Implications for government
• How do we keep pace with the rest of our citizens?• Remember it can’t all happen at once. • Social media is a long-term focus. • Match thinking outside the box + practical measures.
Still, government are ahead of many private organisations.
What if they say something bad about us?!?
This is still a common scenario for social media in business.
Like all risk, balance the risk of doing it vs not doing it.
The crowd will do the work for you
75 applications$100,000 cost$1+ million worth of value
Plenty of examples of government that private organisations can learn from...
Observations on workplace culture
• Knowledge sharing is a way of life• Flatter hierarchies via ‘superconnectedness’• A different angle on recruitment• Making a difference
PART 2.
Invite the ‘outside’ in
Knowledge sharing
Yammer is alive 24/7
Knowledge sharing
3,628 members349 groups50 messages by midday
Really alive.The search for a new marketing tagline…
Hot desking
Opportunity for collaborationDifferent ideas Exposure to other employeesExperience other areas of the company
Knowledge sharing
Digital Natives & Digital Immigrants
75% of Deloitte Australia are digital natives.
Be a digital immigrant of get left behind.
Support for social media from the top
Internal communications: cut-through the clutter, leave a voicemail.
6 teams of entrepreneurship students competing on 3 innovative, real-world ideas for Deloitte.
Unearthing talent.Tapping into the University grads, before they’re ‘grads’.
Deloitte Fast Track Program
Talent sourcing gone social
“I could have only done this at Deloitte.”
Encouraging & providing opportunity for entrepreneurs
Impact Day: My favourite day
'community, it's our business'
TeamworkPartners & juniors side-by-side Increase awareness of organisation
Sharing the journey: TheInsideOutBlog.com
Where to from here?
Thanks!
@bryonycole
bryony.cole@justice.vic.gov.au
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