Decoding Market Evolution: RLS 2014

Decoding Market Evolution

What is evolution?

Process of Transformation

Analyze the Past

Evaluate Trends

Decipher the future

The beauty of evolution

Evolution of Indian Retail

How and where Indians Shop

Small Kirana Large Kirana Modern Retail E-TailingChemist Fancy

Main Shopping Top Up ShoppingMeal for Today Emergency ShoppingOthers

Share of Trips

Share of Spends

Change Agent: GDP Growth

12% to GDP 8% to Employment

Change Agent: LSM Shift

Deprived

Aspirers

Seekers and Strivers

India getting affluent

Rapid increase in middle and upper middle class

Opportunities for Brands

Opportunity to build new categories

Change Agent: Non Food & Grocery Spends

Change Agent: Urbanization

Change Agent: Infrastructure

Change Agent: Technology

Change Agent: Media Reach

Change Agent: Modern Trade

Emerging Trend: FDI in Retail

Emerging Trend: E-Tailing at Inflection Point

Emerging Trend: Active Brand Engagement

Continuing Trend: Brand Consciousness

Continuing Trend: Evolution of Trade

Summary