Dave Kerpen TEDx at Seton Hall

Why It Pays To Be Likeable

TEDxSetonHallApril 21, 2012

@DaveKerpen, CEO, @LikeableMediaAuthor of @LikeableBook

Slideshare.net/DaveKerpen

Social Media Realities

• Social media is not free

• Social media will not bring you instant results

• Social media cannot make up for a bad product or service

#Likeable #TEDxSHU

Listen First, And Never Stop Listening

#Likeable #TEDxSHU

Responsiveness Is Not A Choice

#Likeable #TEDxSHU

#Likeable #TEDxSHU

Respond To Positive Comments TooIn Your Unique Brand Voice

#Likeable #TEDxSHU

The 4 Most Important Words In Social Media:“I’m Sorry” & “Thank You”

#Likeable #TEDxSHU

Provide Value

#Likeable #TEDxSHU

10% Off = Marketing

50% Off = Value

100% Off = Loyal customer for life

Surprise & Delight

• Incentivized fans to take action

• Created meaningful engagement leading to an increase in sales

• Free Chill Zone day increased sales 23% over previous Friday

• 50% of sales attributed to Facebook

#Likeable #TEDxSHU

Don’t Sell—Compel Customers to Buy

#Likeable #TEDxSHU

A Likeable Brand

#Likeable #TEDxSHU

Thank You!Feedback/Grand Prize

@DaveKerpenFB.com/LikeableMedia

@LikeableMediadave@likeable.com

212-660-2458