DocumentD

AN ENEMY OR A FRIEND TO A COMPANY?

INDEX

1) Introduction about Facebook2) Consumer’s place in the network3) Social Media in Poland, Latvia and Finland4) Conclusions

INTRODUCTION

• http://www.youtube.com/watch?v=53Ijb4lnhTg

CONSUMER’S PLACE

CONSUMER IN

NETWORK

uses the new technologies

relies on other user's

opinion

buys more online than

offline

shares the opinion

about the goods and

services

feels better in online

world

creates the message, not only recieves

it

creates the contact network

SOCIAL MEDIA IN POLISH BUSINESS

Polish population Polish companies

USERS OF FACEBOOK

Polish population Polish companies

The most popular social media among Polish

companies

Media in which companies are planning to be present

Increase Decrease

INVESTMENT PLANS

EU, SWITZERLAND

POLAND

15,3 bilion

150-200 mln

PROFITS

SOCIAL MEDIA IN LATVIAN BUSINESS

• 32% of population uses draugiem.lv• 20% of population uses Facebook

LATVIAN BUSINESS IN FACEBOOK

No information

Still groping in social networks

Future consumer

in Finland

• 45 % of population using actively

Companies are present:• 92 % to give information• 81 % to build brand• 71 % to manage customer relationships

• maintain time 4,1 hours per week

Finnish Public Companies in Social Media

84 % 73% 58%

CONCLUSION

• The number of companies on Facebook is growing

• FB is more popular in Poland and Finland than in Latvia

• More pros than cons of having FB page