Culture Design Basics—May 2014

THE BASICS CULTURE DESIGN WORKSHOP

Larissa Conte

PARISOMA 05.27.14

FRAMING CULTURE

The evolving pattern of beliefs, values, & behaviors shared amongst a group.

CULTURE DEFINITION

Beliefs CULTURE SHAPES AND IS SHAPED BY

Behaviors o  Language o  Systems o  Processes o  Leadership o  Artifacts o  Feedback

o  Communication o  Decision-making o  Place-making o  Rituals o  Attire o  Taboos

o  Explicit values o  Implicit values

Values o  Worldviews,

Mindsets (=What’s good, valuable, true, etc.)

81%

CULTURE IMPACTS BUSINESS SUCCESS

50-200%

Hiring failures due to poor culture fit

The cost of replacing a hire as a percent of their annual salary

40%+ New hires likely to fail in 18 months

-­‐“Why  New  Hires  Fail,”  Leadership  IQ,  2005  h;p://www.prweb.com/releases/2005/09/prweb287275.htm  -­‐  

THE POWER OF MINDSET

Leads to desire to

look smart

Leads to desire to learn

Growth Mindset Fixed Mindset Intelligence is static

Intelligence can be

developed

DR. CAROL DWECK

MINDSET AND COMPANY CULTURE “We know from our studies that people with the fixed mindset do not admit and correct their deficiencies. And a company that cannot self-correct cannot survive . . . Instead of learning, growing, and moving the company forward, everyone starts worrying about being judged . . . It’s hard for courage and innovation to survive a company-wide fixed mindset.”

DR. CAROL DWECK

If the purpose of a business is to invent, make, and improve products or services for their customers, as well as to survive in the marketplace, then culture ideally helps support creativity, productivity, learning and resilience.

KEYS TO COMPANY CULTURE

THE BASICS OF CULTURE DESIGN

o  Optimize for creativity, clarity, alignment, learning, and resilience

o  Consider all stakeholders’ needs and points of view

o  Use company values as design principles

o  Create coherent designs across scales

o  Leverage greatest impact for least amount of e!ort

CULTURE DESIGN PRINCIPLES LARISSA’S

An iterative process for creating human experiences. CULTURE DESIGN THINKING FRAMEWORK

Define

Observe

Ideate Prototype Test

Empathize

Informal attire created a unique experience for customers and employees.

CASE STUDY

LEVERAGING INFORMALITY

Expanding creative skills and understanding for all employees.

CASE STUDY

DEVELOPING CREATIVITY

Four week New Hire Training:

Technical Culture training orientation +  

CASE STUDY

EXPLICIT CULTURAL IMMERSION

THANK YOU

Larissa Conte

larissa@beinglionhearted.com beinglionhearted.com

@larissabconte