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The role of empathy in imagination, innovation, and product design
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How Empathy Fuels Creativity
Crystal Rutlandwww.empiricalux.com
“I know exactly how you feel.”
DESIGN / DEVELOPMENT USER FEEDBACK
DESIGN / DEVELOPMENT USER FEEDBACK
Empathy:
• Affective Empathy: A Shared Emotional Response (Mirrored Response)
• Cognitive Empathy: Perspective Taking - seeing the world through someone else’s eyes (“I know just how you feel”)
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Jules Masserman, Stanley Wechkin and William Terris
Northwestern University 1964
Portland Artist: Jeannie Lynn Paske
“I, Pencil” by Leonard E. Read
Hyperbole and a Half
by Allie Broshhyperboleandahalf.blogspot.c
om
“Start with Why” by Simon Sinek
WHY
HOW
WHAT
WHO
WHY
HOW
WHAT
When is the last time a product made you
feel understood?
When is the last time a product made you
feel understood?
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