Crowdsourcing the poor cousin of co-creation

crowd-sourcingthe poor cousin of co-creation

the founders (& owners)

chris wardmanaging partner

client service

simon darwell-taylorcreative partner

amanda phillipsmanaging partner

strategy

what do we do?

we are a behaviouralchange agency

who delivermarketing commuications

programmes throughon and off line

channelsb2b and b2c

a single principle

don’t impose, listen

The traditionalplanning

methodology orreverse hypothesis

empowered consumers

stories of a reater resonance, onesthat connect more powerfully withthe consumer, creating moreeffective communications

at the heart of the agency

an abundance nation

consumers

technologists

sectorexperts

behaviourists

creativethinkers

what makes the publicwant to co-create?

hard-wired for co-operation

epistemic motivation

but socially motivated not skills-led

our values constrain our creativity

authentic creativity?

beware the dangers of crowd-sourcing

epistemic

co-create for ideas, craft the insight

thank you