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Business Development & Marketing
Carol Anne Meyer
CrossMarkCrossRef Annual Member Meeting
16 November 2010
Thursday, December 2, 2010
Agenda
• What is CrossMark?
• How Does it Look? A Demo
• What Does it Cost?
• How Does it Work?
• What’s the Schedule?
• What do Publishers Have to Do?
•Thursday, December 2, 2010
How Does a Researcher Know What to Trust?
• Author name
• Affiliation
• How many times something has been cited
• On a reputable web site (publisher or journal brand)
• Ratings, Comments
Thursday, December 2, 2010
How Does a Researcher Know if an Article is Up to Date?
Thursday, December 2, 2010
How Does a Researcher Know if an Article is Up to Date?
Thursday, December 2, 2010
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Publisher Concerns
Thursday, December 2, 2010
Publisher Concerns
• Readers might choose unmaintained copies of articles
Thursday, December 2, 2010
Publisher Concerns
• Readers might choose unmaintained copies of articles
• Negative impact on subscription revenue
Thursday, December 2, 2010
Publisher Concerns
• Readers might choose unmaintained copies of articles
• Negative impact on subscription revenue
• Negative impact on usage statistics
Thursday, December 2, 2010
Publisher Concerns
• Readers might choose unmaintained copies of articles
• Negative impact on subscription revenue
• Negative impact on usage statistics
• Readers will not benefit from functionality on the publisher’s site
Thursday, December 2, 2010
Publisher Concerns
• Readers might choose unmaintained copies of articles
• Negative impact on subscription revenue
• Negative impact on usage statistics
• Readers will not benefit from functionality on the publisher’s site
• Readers might cite “incorrect” versions instead of the maintained Version of Record
Thursday, December 2, 2010
Specific Correction Problems Mentioned
• Interlibrary loan
• Downloaded PDFs
• Printed articles.
The lack of awareness of corrections or updates could be particularly problematic in medicine and related fields.
Thursday, December 2, 2010
“The Web is by nature an interactive environment, yet online journals are mostly static, befitting their traditional role as a never-changing scholarly record.”
Thursday, December 2, 2010
erratumcorrigendum
updatesenhancementswithdrawalsretractions
new editionsThursday, December 2, 2010
Thursday, December 2, 2010
Version of RecordEnhanced VoRCorrected VoR
Thursday, December 2, 2010
Thursday, December 2, 2010
What is CrossMark?
• A logo that identifies a publisher certified version of record
• Clicking the logo tells you
• If the copy is publisher-maintained and whether there have been any corrections
• Where the publisher-maintained version is
• Other metadata the publisher chooses to include
Thursday, December 2, 2010
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click for updates
Thursday, December 2, 2010
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We are working to make the boxes easier to read at a glance
and to refine the language.
Thursday, December 2, 2010
Thursday, December 2, 2010
Thursday, December 2, 2010
Thursday, December 2, 2010
What Does it Cost?
Thursday, December 2, 2010
What Does it Cost?
Current content: 20¢
Backfile content: 2¢
Thursday, December 2, 2010
What Does it Cost?
Current content: 20¢
Backfile content: 2¢
Current Content: published in the past two years.
Thursday, December 2, 2010
Thursday, December 2, 2010
• Participation is optional
Thursday, December 2, 2010
• Participation is optional
• Participants maintain their content
Thursday, December 2, 2010
• Participation is optional
• Participants maintain their content
• Participants agree to keep CrossMark metadata up to date!
Thursday, December 2, 2010
• Participation is optional
• Participants maintain their content
• Participants agree to keep CrossMark metadata up to date!
• Participants adhere to logo display guidelines
Thursday, December 2, 2010
• Participation is optional
• Participants maintain their content
• Participants agree to keep CrossMark metadata up to date!
• Participants adhere to logo display guidelines
• Participants link (via DOI) to explanatory “policy” page
Thursday, December 2, 2010
• Participation is optional
• Participants maintain their content
• Participants agree to keep CrossMark metadata up to date!
• Participants adhere to logo display guidelines
• Participants link (via DOI) to explanatory “policy” page
• Anything with a CrossRef DOI can have a CrossMark
Thursday, December 2, 2010
What do Publishers Have to do?
• Deposit CrossMark metadata
• Can be with, or after CrossRef DOI deposit
• Update CrossMark metadata
• Display CrossMark logo on HTML publication pages (there’s a widget for that)
• Add CrossMark metadata to PDFs.
• Add linked CrossMark logo to PDFs.
can help
• Decide on and collect optional metadata
Thursday, December 2, 2010
Thursday, December 2, 2010
• A few publishers will pilot CrossMark starting in December.
Thursday, December 2, 2010
• A few publishers will pilot CrossMark starting in December.• Launch scheduled for next April.
Thursday, December 2, 2010
Any Questions?
Thursday, December 2, 2010
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