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The principles and practices of crisis communications in the digital age, with a focus on social media
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CRISIS COMMUNICATIONS & SOCIAL MEDIA
Charlie Pownall Jakarta - September 2012
What we’re going to discuss
• Changing crisis dynamics• Crisis framework & approach• Preparing for crises• Responding to crises
Changing crisis dynamics
‘Traditional’ crisis
Business strategy crisis
Supply chain crisis
Marketing crisis
Social media marketing crisis
Employee crisis
TruthHalf-truthUntruth
The role of social media
A crisis is not a ‘crisis’ until…
Crisis framework & approach
Crisis communications framework
Mitigate
Prepare
Respond
Recover
Preparing for crises
7 key steps to crisis readiness
1. Assess issues/vulnerabilities 2. Identify stakeholders & channels3. Track conversations4. Develop crisis protocols5. Identify & train crisis team6. Prepare content & channels7. Build relationships
Prepare
Responding to crises
Listen Respond
Move fast Respond
Gain reach & attention Respond
Engage stakeholders Respond
Invite dialogue & feedback Respond
What not to do Respond
Beware the long-tail Respond
Conclusion
• Ignore social media at your peril • Take an integrated approach • Prepare thoroughly• Track assiduously• Move fast!
QUESTIONS? COMMENTS? SUGGESTIONS?
CONNECT WITH ME:@cpownallcharliepownall.com
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