Credit Union Social Presentation

social media for Credit

Unions

Danny Keith Chief Developmentand Technology Officer

Second Harvest Food Bank

Social Media is not any different than traditional media. It is the Second Internet.

If used properly you can increase your client interaction.

Social Media provides you a targeted voice for your credit union’s services.

Social media is often times used to reference your credit union’s communication with clients.

Why does my Credit Union need a Social Media Presence?

Social Media and You Social Media gives you the

opportunity to speak to the people that want to hear what you have to say.

Involve clients in the process, identify what you can handle, then ask them for input.

New Golden Rule: You do not own your brand, your

customer does.

Creating a Facebook Page

Social Integration By adding a Facebook “Like” button

you allow the reader to virally share your content at will.

Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content.

Connect business Twitter account to Facebook Fan Page.

Connect YouTube channel to Facebook Fan Page.

How will they find you?

Why users hide your updates

3 main reasons: They lose interest in your product or

updates

Too many updates, too frequently

Insufficiently engaging content

Status Updates

Why are they there?

What do they want?

Status updates should embrace: Consistency Quality over quantity What incentive are they given

once they “like” you?

Danny’s Contact Info

dk@thefoodbank.org

Facebook.com/DannyKeithTwitter.com/RickyDannyLinkedin.com/in/DannyKeithARTICLES FOR REFERENCEhttp://www.huffingtonpost.com/craig-newmark/infographic-how-the-top-5_b_1011176.html?ir=TechnologyDownload this presentation here http://www.slideshare.net/dannykeithReference Lou Kerner from Wedbush Private Shares Group