Credentials NewsLab English 2010

Public relations without blah-blah

2010

NEWSLAB

• A full service PR agency

• Independent (all shares held by founders)

• Access to (global) resources and services of the Ogilvy network

• 14 employees

SHORT BIOGRAPHY OF FOUNDERS

• Hans Ekhart - strategy director– Seven years of experience as reporter of several daily

newspapers, such as Haagsche Courant (largest regional daily)

– Four years of agency experience at Winkelman & Van Hessen

– Eleven years of agency experience as Managing Director of TBWA\PR Company

– Responsible for clients such as Atos Origin, Atos Consulting, Atradius, Canon, Cofely, Hogeschool Rotterdam, Nierstichting, Specsavers

• Marc de Mönnink - creative director– Communication scientist– Seven years of agency experience at Bennis Porter Novelli– Over ten years of agency experience as Managing Partner of

TBWA\PR Company– Responsible for clients such as AH, Amstel, Center Parcs,

IKEA, Heineken, Kruidvat, Praxis

OUR FILOSOPHY: PR WITHOUT BLAH-BLAH

• Pragmatic, ‘no nonsense’ and craftsmanship

• Expertise and experience – from strategy and planning up to execution

– Dedicated contact person; dedicated account team

– Proven network of copy writers, producers and online experts

• Experienced combination of strategic advise and creative PR

– Execute what you advise!

• Based on our strong belief in the power of integrated communication

• Creative excellence, strong in execution

OUR DISCIPLINES• Brand PR

– Directly: brand experience, brand activation– Indirectly: through media / opinion leaders

• Press and publicity programs– Development of specific media networks– Spokesman towards the media, media and presentation training

• Corporate communication– Issue management, reputation management (including crisis

communication), corporate social responsibility programs – Internal communication

• Online PR– Tracking of blogs/websites etc. → development of online PR-

approach– Development online media network, ‘seeding’ towards online target

groups• Events

– By means of corporate as well as internal communication– Based on marketing goals >> publicity / ‘rumour around the brand’

• Editorial productions– Creative long copy, editorials

STRONG BRANDS WE WORK FOR

NewsLab.

Address: Pilotenstraat 411059 CH Amsterdam0031-207963300www.newslab.nl

Contact: Hans Ekhart 0031-653350699hans.ekhart@newslab.nl

Marc de Mönnink0031-626202198marc.de.monnink@newslab.nl