Creativity Dip abm

The Creativity Dip

?L a w r e n c e h a l l e t t . c o mhttp://lawrencehallett.com

~ Learnt to do

~ Best book

~ Shattered Assumption

The Definition of Insanity

“Doing the same old things and expecting different results”

4

53

14

62

48 15

493

The odd 1 out is?

Learn to be creative?Learn to be creative?

- 5 year olds - 98%

- 10 year olds - 30%

- 15 year olds - 12%

- Adults (25+) - 2%

Facebook has 300 million members

,

If FACEBOOK were a country it would be the 4th largest in the

worldbetween Indonesia and USA

For students starting a four year technical or college degree,

this means that ..

Recognise this?

Predicting the Future“The best way to predict the future is to create it”

Peter Drucker

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“640k ought to be enough for anyone”Bill gates - 1981

“Who the hell wants to hear actors talk”HM Warner - Warner Bros 1927

“There is no reason for any individual to have a computer in their home”

Ken Olsen - President DEC

“$400 for an MP3 player, it won’t sell and it will be killed off quickly”

Macrumours 2001

Fizzy Drink Market

30 billion cansMarket share

52%

By 2012 bottled water will

exceed fizzy drinks

consumption

The 40 people they didn’t want

Idea Generation

•Darwin

•Picasso

•Einstein

•Mozart

•Shakespeare

Why so Creative?

Learn to be creative?Learn to be creative?

- 5 year olds - 98%

- 10 year olds - 30%

- 15 year olds - 12%

- Adults (25+) - 2%

Creativity test

Brain Salesman?

Aerosol

spacecraft

undertaker

Blanket

backwards

Style

Range

Menu

Paste

Orbit

Operation

Brick

University

Outsource

Computer

Spectacles

Ice

Camera

Dictionary

Brain

Cup

Christmas

Exercise

Genius

Fertiliser

Combinations

nutshell

Books

Art

Shelf

Concept

CD

Picture

Arrow

Reference

Speed

Exchange

Market

Wave

Shop fitter

Software

Club

Short

Bottle

Random word?Random word?

4000 = 12

Skyline Toys

Association

Imagination

Association

Association

Association

Association

Association

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QuickTime™ and aTIFF (Uncompressed) decompressor

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Imagination workout•Daily 10 min workout•1 week to Learn •Daily associational thinking•1 week journal

L a w r e n c e h a l l e t t . c o m

http://lawrencehallett.com

lawrence.hallett@ntlworld.com

07946 882823

Brainstorming but not as we know it?

Brainstorming but not as we know it?