Creatip digital marketing trends

KOREAN DIGITAL MARKETING TRENDS

Digital Marketing Trends kept on unfolding are to be understood prior to its

application in several markets out there in S.Korea.

According to Cheil’s estimate of media spending in S.Korea 1. Slowdown in Tv ad

2. Mobile ad is achieving sustained growth. * Source: Cheil (04. 2015)

1. Digital Marketing Trends in S.Korea

6,914 8,391

18,166 16,820

120

2,120

4,120

6,120

8,120

10,120

12,120

14,120

16,120

18,120

20,120

2014 2015

Ad Spending In S.Korea

Mobiled Ad

Tv Ad

Table of Contents

Part 1. Portal Issues

Part 2. SNS/Mobile Issues

1-1. Naver 1-2 . DaumKakao

2-1. Facebook 2-2. Instagram

1.1 NAVER

* Source: Platum, (10. 2015)

1.1 A media open platform scheduled to launch

As Naver has come to the conclusion that it is impossible to produce creative contents if media contest is temporally. Thus, the media open platform is in Beta service. • With Naver account, anyone can participate in the clip open platform. • If contents are in the top 30, creative cheer point, $9 is paid.

KakaoTalk is used by 38million Korean users with a population of 50 million via smartphones. 90% of smartphone users are using KakaoTalk instead of MMS.

*Source 10/09/2015

1.2 Daumkakao

Users of KAKAO Talk in South Korea

38 million +

Kakao Hello is a spam filter app including caller identification service in line with kakao talk address book and online food ordering system and other functions.

1.2 Daumkakao

Launching of a formal version of Kakao Hello

2.1 FACEBOOK

The layout of Facebook has been changed. The purpose of this change is to optimise the mobile Facebook service. In this regard, businesses can add contact us’

and ‘send message’ below the profile so that customers can easily communicate with businesses without leaving Facebook.

With the new function, such as ‘Create Call to Action’, customers can make a reservation and can be converted to the shopping sites they wish to purchase

without leaving Facebook.

2.1 FACEBOOK

A new function, ‘Create Call to Action’

2.2 Instagram

Website Click Ad Mobile App Install Ad Video View Ad

Launching of a formal version of Instagram Ad, SELF-SERVE.

* Source: Inews (10.2015)

When a setting power editor campaign, set and operate campaigns by selecting Instagram at ads exposure place.

After IO signing up, set up campaigns at Facebook, this can maximise impression and reach in a brief period of time.

2.2 Instagram

Image Ad

Launching of a formal version of Instagram Ad, MARQUEE IO.

* Source: Inews (10.2015)

Website Click Ad Video Ad Carousel Ad

As the preference of advertisers and the potential of Instagram’s media ads, the value of Instagram ads will be expected to takeover Youtube in 2017.

2.2 Instagram

* Source: Inews (10.2015)

0.7

0.2

2.8

1.5 1.8

2.0

0

1

2

3

4

5

2015 2016 2017

Ad Spending In Instagram and Youtube

Instagram

Youtube

Unit: Billion

Overview

Creatip as a new media marketing group, suggests our clients the optimal strategy. CREATIP is the CREATIVE ITSELF.

Corporate Name Creatip

Location 13F, Masters Building, Nonhyeong-Dong,

Gangnam-Gu, Seoul, South Korea

Date of Establishment October 10, 2008

Contact +82 (2) 545 7927

Email creatip@creatip.co.kr

Company Overview _ Creatip

The Best New Media Marketing Group in Korea