Creating a culture of revenue management

Cecil Hopper, MBA, MSL, CRME, CHME, CHACecil Hopper, MBA, MSL, CRME, CHME, CHA

Creating a Culture Creating a Culture of Revenue of Revenue

ManagementManagement

This will never work

Agenda

Group Exercise

CultureSocial

Norms Shared

Values Common

Beliefs Collective

GoalsCommon Symbols Communal

Three levels of CultureSocial

Norms Shared

Values Common

Beliefs Collective

Level One- Artifacts

Artifacts are those objects that exist as a physical representation of cultural.

The are the easiest to understand because they can be felt, heard and seen.

Social

Norms Shared

Values Common

Beliefs Collective

Level Two- Espoused Values

Espoused values are the most commonly recognized form of culture.

Values like loyalty, accountability, and appreciation are prevalent in many

organizations.

Social

Norms Shared

Values Common

Beliefs Collective

Social

Norms Shared

Values Common

Beliefs Collective

Social

Norms Shared

Values Common

Beliefs Collective

Inconsistencies Social

Norms Shared

Values Common

Beliefs Collective

Revenue Management Inconsistencies

Social

Norms Shared

Values Common

Beliefs Collective

The formation of cultureSocial

Norms Shared

Values Common

Beliefs Collective

Level Three- Tacit Assumptions

Social

Norms Shared

Values Common

Beliefs Collective

Leadership

Leadership directly influences the creation and sustainment of Corporate Culture.

What is perceived as successful leadership conducted by a member of senior management, or the organizations founder, will become the definition of leadership in the organization.

AutocraticLeadership

DemocraticLeadership

Situational

Leadership

ServantLeadership

Charismatic Leadership

Leadership and the Conceptual Model

Social

Norms Shared

Values Common

Beliefs Collective

Situational LeadershipSocial

Norms Shared

Values Common

Beliefs Collective

Human NatureAutocraticLeadership

SituationalLeadership

ServantLeadership

Roadblocks to SuccessAutocraticLeadership

ServantLeadership

The critical nature of RMAutocraticLeadership

ServantLeadership

Conflict With Other Divisions AutocraticLeadership

ServantLeadership

MisunderstandingAutocraticLeadership

ServantLeadership

MisunderstandingAutocraticLeadership

ServantLeadership

Poor CommunicationAutocraticLeadership

ServantLeadership

Failure to Establish a PlanAutocraticLeadership

ServantLeadership

Creating Transformative Change

Social

Norms Shared

Values Common

Beliefs Collective

Social

Norms Shared

Values Common

Beliefs Collective

Social

Norms Shared

Values Common

Beliefs Collective

Social

Norms Shared

Values Common

Beliefs Collective

Social

Norms Shared

Values Common

Beliefs Collective

Social

Norms Shared

Values Common

Beliefs Collective

Social

Norms Shared

Values Common

Beliefs Collective

Social

Norms Shared

Values Common

Beliefs Collective

Final Thoughts

Creating a culture of revenue management

Business

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