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In 2012 the team behind CrankyAds went looking for funding to grow their startup advertising service. These are the slides we used to pitch our company. You can see more background details in the blog post I wrote to explain our pitch deck here - http://www.entrepreneurs-journey.com/11004/pitch-deck/ Also Walter and I (founders) are going through a series of podcast episodes on our weekly show that explains these slides in more detail. You can subscribe to the podcast here - http://www.everything-entrepreneurs.com
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I have a website and want to make
money
I want to buy targeted traffic
to sell my products
$
$
25% Transaction Fee
Total Advertising Revenue in Billions(Source IAB)
1 Clever matching technology
2 Crowd-sourced ad buying
3 Facebook social tools for transparent transactions
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How are we different?
1 9 Million Monthly Ad Impressions
2 1,500 Registered Users
3 $15,000 in Transactions
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Our Results So Far
1 Development
2 Distribution / Marketing
3 Accounting / Legal
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What resources do we need?
$250K Investment Will Help Us With...
How We Will Use The $250K InvestmentOver the next 12 months:
Two full time De-velopers; $140,000
One full time Marketer; $60,000
Hosting / Legals / Accounting; $20,000
Marketing / PR; $20,000
Misc; $10,000
Distribution / Marketing
Phase 1: Yaro's Network (blog, newsletter,
contacts)
Phase 2: Bloggers, Press, Cross Promotions,
Reviews
Phase 3: 2-Tier Affiliate program, Social Sharing
Who’s in the team?
Yaro Starak
Founder and Professional Blogger
Walter Haas
Co-Founder and Lead Developer
Mick Real
Co-Founder and Lead Designer
Current Investment
1 Founders Invested $60K
2 2,500+ hours of development over 18 months
Working full time on CrankyAds
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Legal Protection
1 Engaged Dundas Lawyers
2 Shareholder agreement in place
3 Terms of Service in place
4 Looking at IP / Trademark options
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Exit Strategy
1 Consolidation in the ad industry
2 Public float
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Demo
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