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Circular economy makes the world go round - Change made positive for the planet and for business

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› Resource cost, scarcity, and demand growth

› Energy 54% imported by EU-countries, climate change

› Rethinking the economic growth

Why circular economy? Cradle to cradle concept and circular economy

Total community

retrofit

Resource Efficient Buildings

Sust. Infra-

structure

Transport &

Logistics

C2C

Innovative retrofit projects to develop evidence base for investment.

integrated energy, waste, water, information

Intelligent low carbon mobility and smarter logistics

Models for large-scale, integrated community level investment and delivery - upcycling

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Sustainable communities The future is here, let's roll it out

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Positive lasting impact

Cradle to cradle is about smart solutions

› Opposition to guilt management

› Holistic design and quality

› Create lasting positive impact

› Imitate nature instead of opposing it

› Innovation leaver

› Create a better tomorrow – beyond sustainability

› A business and development strategy

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The canvas

Be inspired by natural systems

› Minimize the use of inputs and eliminate waste and pollution

› Maximize the value created at each stage

› Manage flows of bio-based resources from and back into the biosphere, and recover and retain flows of non-renewable resources in closed loops

› Establish mutually beneficial relationships between companies within each circular chain.

› Designing intelligent manufacturing processes and specifying safe, healthful ingredients

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… A bridge Imagine

› that produces clean energy for the local communities on both sides

› that runs a desalination system

› that improves the living conditions for marine life through artificial reefs

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A road Imagine

› that traps and cleans the particles from the vehicles

› where you can retract the energy from the heat in the asphalt

› results in no noise

› while producing energy

The first steps

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From reduced footprint

to zero impact

to +1 = the circular economy

› Start a dialogue with directors and colleagues – create a unified image for what C2C can do for your products, undertakings and business relations

› Engage suppliers and clients

› Create your vision (blue economy)

› Make a roadmap

› Test and trials, learn from experiences – every little step forward is important

› Look for sparring partners and game changers– to transform the mindset is the key!

› Story telling is vital

Cradle to cradle as an innovation platform

360° solutions

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The COWI take

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Story telling

Don't forget the

Ex: Hålogalandsbrua, Norway

› 17 km shorter travel way

› 15-20 min less time/direction

› 3-4000 road users per day

COWI take – the 360º solution

› saves 4 500 l fossil fuel/day

› 3 300 ton less CO2 emissions/year

› saves 4 000 transportation km/year

› saves 2 000 km transp business/y

› Community retrofit = 365 000 hrs/y (one hour approx 300 sek)

› Bridge lifespan about 40-100 years

Re:Thinking Building & Construction

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”Design is the first signal of human intention” – William McDonough

Case 1: The Green Pavilion

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3XN - architects and project management and COWI - engineering and light design

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3XN - architects and project management and COWI - engineering and light design

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Case 2: Cradle to Cradle Expo pavilion

A knowledge and innovation platform - 3XN and COWI A/S

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A knowledge and innovation platform - 3XN and COWI A/S

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A knowledge and innovation platform - 3XN and COWI A/S

A knowledge and innovation platform - 3XN and COWI A/S

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Case 3: Urban Mountain Winner of The Challenge - Nordic Built by Nordic Innovation

› Nordic built, a building:

› that is cleaning the air

› is more than self-sufficient with energy and water

› improves the living conditions for birds and insects

› has a better in-door air quality than the out-side

Form & function

Street smart

Street smart

Productive workspaces

Waste = food

Treetops

Renewable energy

Form & function

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Optimized to become an environmental landmark with significant reduction in CO₂ emission through a good passive design scheme and

introducing innovative technologies in the façade and new construction

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C2C Elements in Urban Mountain

› Actively and measurably support biodiversity

› Use building materials whose content are measurably defined

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C2C Elements in Urban Mountain

› Defined ReUse and innovative design from existing building materials

› Integrate measurable recycling of water and biological nutrients in the building

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The building skin is designed for maximizing daylight, maximizing sun- and climate control to get the best user comfort for the office spaces, and the lowest possible energy loss

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Beyond being a solution to our global environmental crisis, the circular economy is also a business opportunity

Thank you for the opportunity!

Johan Sidenmark

Sustainable business developer

Tel: 0709 – 40 29 03

Twitter and LinkedIn: Sidenmark

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