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Cows, Chickens,… and YOU
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The Not-So-Ideal Scenario!
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The Ideal Scenario!
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Pundits
Content
Social-Sharers
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“ It would take an army of employees to talk with all your fans and followers every day.”
- Howie G, Sky Pulse Media (social media blogger)
Not everyone has these kinds of resources…
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Key Take-Aways:
• Know your audience• Create interesting content• Design for the cows• Monitor the chickens• Adjust accordingly
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Who is doing this well?
Who is not doing this well?
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7th Generation
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Burt’s Bees
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Not so well?
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McDonald’s #McDStories
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Coke, WWF, White Can
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Key Take-Aways:
• Know your audience• Create interesting content• Design for the Cows• Monitor the Chickens• Adjust accordingly
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Thoughts?
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Thank You!
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