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Coupons are one of the good tactics to potentially decrease cart abandonment or conversion abandonment rate. See how: get your great holiday tips! Anna Sebestyen from Distinct Dialogs SEM & Analytics Agency presented about coupons at Web Analytics Wednesday in Budapest Hungary - Oct 07, 2009. (Anna Sebestyen also organized the WAW event, which was the first web analytics meetup in Hungary)
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Coupons & Carts
Web Analytics Wednesday Budapest 2009
Anna SebestyenDistinct Dialogs Ltd.
annasebestyen@gmail.com
Decreasing Conversion Abandonmentsvia Coupons
Friday, October 9, 2009
Cart Abandonment & Coupons
Friday, October 9, 2009
Cart Abandonment & CouponsStudy (PayPal & comScore) 45% of US online shoppers abandoned carts multiple times in 3 weeks.
Friday, October 9, 2009
Cart Abandonment & CouponsStudy (PayPal & comScore) 45% of US online shoppers abandoned carts multiple times in 3 weeks.
average cost of abandoned goods
Friday, October 9, 2009
Cart Abandonment & CouponsStudy (PayPal & comScore) 45% of US online shoppers abandoned carts multiple times in 3 weeks.
average cost of abandoned goods
$109
Friday, October 9, 2009
Cart Abandonment & Coupons
• 46%: high shipping charges “very important reason”
• 37% comparison shop• 36% lack of money• 27% wanted to look for
a coupon
Study (PayPal & comScore) 45% of US online shoppers abandoned carts multiple times in 3 weeks.
average cost of abandoned goods
$109
Friday, October 9, 2009
Coupon Huntingsearch engines
Friday, October 9, 2009
Coupon Huntingsocial coupon sites
Friday, October 9, 2009
Coupon Huntingsite search
Friday, October 9, 2009
Coupon Huntingsite search
Friday, October 9, 2009
Coupon Huntingsite search
Friday, October 9, 2009
Coupon Huntingsite search
NO MATCHES FOUND
FOR COUPONS
Friday, October 9, 2009
Coupon Huntingsite search
NO MATCHES FOUND
FOR COUPONS
Friday, October 9, 2009
No Coupon, No Sales
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Enter coupon code*
*quoting Bryan Eisenberg’s story here on Doctor Footcare’s vs. Dell’s conversion rates from Always Be Testing
Friday, October 9, 2009
Coupons vs. Banners
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Friday, October 9, 2009
Coupons vs. Banners
• extended life media life
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Friday, October 9, 2009
Coupons vs. Banners
• extended life media life
• ‘my precious‘ everyone’s click
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Friday, October 9, 2009
Coupons vs. Banners
• extended life media life
• ‘my precious‘ everyone’s click
• feels special feel mass
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Friday, October 9, 2009
Coupons vs. Banners
• extended life media life
• ‘my precious‘ everyone’s click
• feels special feel mass
• gift viral link viral
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Friday, October 9, 2009
Coupons vs. Banners
• extended life media life
• ‘my precious‘ everyone’s click
• feels special feel mass
• gift viral link viral
• crafts intangible link
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Friday, October 9, 2009
Coupons vs. Banners
• extended life media life
• ‘my precious‘ everyone’s click
• feels special feel mass
• gift viral link viral
• crafts intangible link
• brand - in hold in sight
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Friday, October 9, 2009
Coupon Future Trends?
*Kalman Besenyei - NapiAkciok.hu
Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com (Harris Interactive)**
**"online adults" refers to 2,175 adults ages 18+, 1,880 whom are online shoppers.
Friday, October 9, 2009
Coupon Future Trends?
• US 77% everyday use of coupons*
*Kalman Besenyei - NapiAkciok.hu
Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com (Harris Interactive)**
**"online adults" refers to 2,175 adults ages 18+, 1,880 whom are online shoppers.
Friday, October 9, 2009
Coupon Future Trends?
• US 77% everyday use of coupons*
• 62% search for coupons for online stores
*Kalman Besenyei - NapiAkciok.hu
Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com (Harris Interactive)**
**"online adults" refers to 2,175 adults ages 18+, 1,880 whom are online shoppers.
Friday, October 9, 2009
Coupon Future Trends?
• US 77% everyday use of coupons*
• 62% search for coupons for online stores
• 12% check coupons before purchase (YoY +50%)
*Kalman Besenyei - NapiAkciok.hu
Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com (Harris Interactive)**
**"online adults" refers to 2,175 adults ages 18+, 1,880 whom are online shoppers.
Friday, October 9, 2009
Coupon Future Trends?
• US 77% everyday use of coupons*
• 62% search for coupons for online stores
• 12% check coupons before purchase (YoY +50%)
• Definitive role in Purchase Decision
*Kalman Besenyei - NapiAkciok.hu
Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com (Harris Interactive)**
**"online adults" refers to 2,175 adults ages 18+, 1,880 whom are online shoppers.
Friday, October 9, 2009
Coupon Future Trends?
• US 77% everyday use of coupons*
• 62% search for coupons for online stores
• 12% check coupons before purchase (YoY +50%)
• Definitive role in Purchase Decision
• Budget-conscious Holiday shopping
*Kalman Besenyei - NapiAkciok.hu
Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com (Harris Interactive)**
**"online adults" refers to 2,175 adults ages 18+, 1,880 whom are online shoppers.
Friday, October 9, 2009
Coupon Marketing HU
• Kuponnet.hu (Tamas Ujvari) - 2 coupon vending machines set up in Duna Plaza Mall
• NapiAkciok.hu (Kalman Besenyei)
• Qpon.hu (Infonity Kft.)
• OnlineKupon.hu (Zoltan Hamar - MediaMotion Kft.)
Friday, October 9, 2009
Top 10 Tips• New Customers need higher % (15 vs. 10)
• Increase average order size by 10% as min
• Any Products vs One Product
• Coding the Code - Complex vs. Simple
• Optimize site for coupon (SiteSearch, Off-search, Social)
• Urgency vs. Expiration
• Lead generation - Get Coupon & Updates! Send to Friends
• Affiliate Coupon Codes
• Test Coupon Processes & Creatives
• Track - Core track (e.g. JOY), Per Channels (e.g. OUS /AND)
Friday, October 9, 2009
Thank you.
Anna SebestyenDistinct Dialogs Ltd.annasebestyen@gmail.comtwitter.com/annasebestyen
----------------------------Your coupon code for a free 1 hour* consultancy (coupon code deleted)(and this is not the code) :)
* only in Budapest until 11/11/2009. Case sensitive code, non-transferable. Any extra hour 15.000HUF+VAT. Fine print not be heated in microwave oven.
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-----------------------------------------------------------------This coupon was only offered
to WAW participants.
Friday, October 9, 2009
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