Corporate mass-media

Corporate mass-media

Corporate mass-media -

periodic printing editions, radio - TV, video programs, Internet sites, the Internet portals or other form of periodic distribution of social information, the employee to interests of a certain company and let out on its initiative.(Wikipedia)

Structure of corporate media:

Corporate media for employees

Corporate media for external audience

Corporate media for external and internal audience

Corporate media for employees

Tasks:•For loyalty of employees• For formation of corporate culture•For receiving feedback (the owner –

management – employees)•For informing of employees

Types of corporate media:

Printing mass media (newspaper, magazine) Television

Types of corporate media:

Radio Intranet (an internal network)

Financing:Own enterprise assetsSubscription of employeesAdvertizing of the foreign

organizations

Risks:

Position of ownersManagement position

Corporate media for external audience

Tasks:

•Loyalty to firm•Advances of the goods and services

Types of corporate media:

•Printing mass media (newspaper, magazine)

Financing:

Own enterprise assetsAdvertizing of the foreign organizations

Risks:

Distribution Printing execution and contents

Corporate media for external and internal audience

Tasks:

•Loyalty of external and internal audience•Advance of the goods and services

Risks:

Uncertainty of audience Distribution Printing execution and contents

Who does corporate mass-media?

•The enterprise •Contractor

Who is better

Let's solve!