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A Viral Facebook Campaign
with
50X ROI
Pasaporte AmericaObjectives:
•Engage customers and increase the number of Facebook fans
•Increase brand awareness among the friends of fans
•Increase direct sales of tickets on copaair.com
Copa Airlines
Pasaporte AmericaThe Basics:
•A Facebook-centric program
•People participate for chances to win travel to all of Copa’s 59 destinations
•People are encouraged to share to increase their chances to win
Copa Airlines
Pasaporte AmericaUsers also increase their chances to win by:
•Liking Copa on Facebook
•Selecting their 10 favorite destinations to which Copa flies to
•Booking travel on Copa.com
Copa Airlines
Pasaporte AmericaRESULTSIn just 10 weeks, the campaign reached the following results:
•279k Registered Users
•133k new Facebook fans
•33% of the registrants are referrals
•1.3M invitations sent
Copa Airlines
Top-10 Most Influential
Airlines in Social Media
Copa Airlines
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