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This is the deck from my 2011 Conversion Conference East presentation on conversions in the social media eco system.
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Ric DragonCEO DragonSearch@ricdragon
Author of
Social Marketologycoming June 2012
LEADGOLD
• To be recognized• To be liked• To be safe
THEMUS
•They buy something from you•Social proof
•They buy something from you•Social proof•Influencer outreach•Share of voice in community•Engagement•Amplification•Like more
•They buy something from you•Social proof•Influencer outreach•Share of voice in community•Engagement•Amplification•Like more
Financial
Learning & Growth
Internal Business Process
Customer
Balanced Scorecard
•They buy something from you•Social proof•Influencer outreach•Share of voice in community•Engagement•Shared•Like more
Understand Social Conversions
Don’t just measure the easy things
Understand Business Objectives
Map the two to one another
Educate stakeholders
Ric DragonCEO DragonSearch@ricdragon
Author of
Social Marketologycoming June 2012
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