Converging Trends Impacting Your Job Search
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Content Marketing, Cause Marketing and Social Media are converging in a way that offers new net-working opportunities for persons out of work ... or "in between successes." This is a handout for my March 30, 2009, presentation to the Businesspeople Between Jobs organization in Ballwin, Missouri. Some of the data is from a Survey Monkey survey which 102 (about 33% ) BBJ members completed between March 26 and 28.
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- 1. Converging Trends Impacting Your Job Search 2009 Drake &
Company Content Marketing Cause Marketing Social Media Job
Search
- 2. Been Here Before
- 3. Time Unemployed N = 101 responses
- 4. Age of Respondents N = 100 responses
- 5. BBJ Bucket List
- Net Working in 21 st Century
Bridging The Generations Forced Entrepreneurship Become a content
expert Use Social Media Tools LinkedIn, Twitter, Facebook, YouTube
Pre Boomers Boomers Gen X Gen Y Were different! Why start a
business? Greatest challenges How get started? Content Expert 4
Generations in Work Creating a Job 54.5% 29.6% 24.0%
- 6. Todays Agenda
- Bridging the Generations (if time)
- Force Entrepreneurship (if time
- 7. Net Working in 21 st Century
- 8. Net Working in 21 st Century
- 9. Net Working in 21 st Century
- 10. Birthday Celebrations
- 11. Yes, AND
- Isnt exactly what I wanted
Yes, and
- Isnt where I want to live
Yes, and Yes, and Yes, and Yes, and No job have a lead / offer
- Its part time / consulting
Yes, and
- 12. Converging Trends Impacting Everyone Content Marketing
Cause Marketing Social Media Job Search
- 13. Familiarity with Trends N = 102 responses
- 14. Content Marketing What: Sharing content Old: Controlled,
Restricted New: Open to all, Wisdom of Crowd Why? Be filter for
members Be thought leader Build social capital Examples:
marketingprofs.com raintoday.com marketingtomoms.com
- 15. Cause Marketing What: NonProfit & For Profit Old:
Philanthropy New: Marketing for Purpose & Passion Why:
Engagement, awareness, funds Become special Build social capital
Examples: Return the Warmth Trees for Troops
- 16. Sams, Aquafina & KAB
- 17.
Corporation 501(c)(6) 501(c)(3) Cause: Military families
- 18.
- 50,554 military families received farm-grown Christmas
trees
- Delivered to 53 military locations in 17 countries
- Coordinated international media coverage
- 19. Social Media What: Community, relations Old: Word of mouth,
networking, gossiping New: Web-based tools w/o gatekeeper Why: Net
Working casting wide net Community building Examples: Facebook Fan
Pages LinkedIn Groups YouTube Twitter
- 20. How often do you use Social Media = NET Working! Where are
you? N = 102 responses
- 21. Have you used N = 102 responses
- 22. LinkedIn
- 23. FaceBook
- 24. YouTube
- 25. MeetUp.Com
- 26. Twitter
- 27. Tweetmyjobs.com
- 28. Jobaphiles.com
- 29. Networking in 21 st Century
- Combine converging trends:
- To find a job or create a job
Networking in 21 st Century
- 30. Your Product is YOU!
- What is your value proposition?
- What is your area of expertise?
- What is your marketing plan?
- Can a content marketing strategy improve your success?
- Could a cause marketing component give you an edge?
- What technologies can expand your search?
- What is your thanks strategy?
- 31. Become a CONTENT EXPERT
-
- Shift, cull & create content
Networking in 21 st Century
- 32. Google News Alerts
- 33. Become a PEOPLE SEARCHER
-
- Technorati search of blogs
Networking in 21 st Century
-
- Comment on blogs / Twitter
- 34. Become a TECHIE
-
- LinkedIn / LinkedIn groups
Networking in 21 st Century
-
- Create landing page (your online resume
-
-
- Description (6 words or less
- 35. Good Reading
- Groundswell by Charlene Li & Josh Bernoff
- Here Comes Everybody: The Power of Organizing without
Organizations by Clay Shirky
- The Long Tail by Chris Anderson
- We Got Fired by Harvey Mackay
- Be Quick but Dont Hurry by Andrew Hill
- 7 Secrets to Getting Your Next Job Using Social Media
- by Dan Schawbel at http://mashable.com