View
207
Download
0
Category
Preview:
DESCRIPTION
Connected consumers value easy, seamless, shareable experiences — but not to the detriment of their personal information. Beth Roy, Chief Client Officer of CDS Global, discussed how publishers can strike the right balance between convenience and protection at MPA's IMAG conference. On Twitter: #MPAIMAG CDS Global resources: http://cds-global.com/resources
Citation preview
Shifting Expectations: Consumer Privacy vs. Ease of Online Access
Beth Roy
Chief Client Officer
CDS Globalemail|broy@cds-global.com
#mpaimag
Are We Oversharing?
#mpaimag
2164 separate incidents, over
822 million records were
exposed in 2013.
73% of online adults now use
a social networking site of some kind.
Source: Risk Based Security/ www.itbusinessedge.com
Source: Pew Internet
4 #mpaimag
We’re connected around-the-clock.91% of all U.S. citizens have their mobile device
within reach 24/7.
source: morgan stanley
Consumers rely on convenience. At CDS Global, customer care visits have increased by
nearly 37 million in the past 6 years.
96% of consumer websites use Username & Password for authentication.
Source: CDS Global Marketing Survey – 240 responses across 220 websites
Username/Password ONLY
NON Username/ Password Login
Username/PasswordWITH Additional
Username/PasswordWITH Social Media Login
7 #mpaimag
How do Consumers Access Their Online Accounts?
8
Retail
Information
Financial
Other
#mpaimag
Are we Making the Right Choices for our Customers?
TRUST &SECURITY
EASE OFACCESS
9 #mpaimag
Are we Making the Right Choices for our Customers?
TRUST &SECURITY
EASE OFACCESS
9 #mpaimag
Recommended