Content Nation - Surviviing and Thriving as Social Media Changes Our Work, Our Lives and Our Future

SURVIVING & THRIVING WITH SOCIAL MEDIAJohn Blossom, Author of “Content

Nation”9 September

Reserved2

28 January 2009

Shore Communicat

Social Media

What it Means Today Media Business Education Government Politics Society

What it Really Changes What it Means for Our Future

The World is a Nation of Publishers

16 January 20096

Content Nation is born! Influencing bloggers:

59 million people 24th largest nation

Influencing social networkers: 74 million people 16th largest nation

A Global Nation of Citizen Publishers

From the Book…

What is Social Media? Content Nation’s Seven Secrets of Social

Media Where Content Nation Is Leading Us

What is Social Media?

The ability for anyone to influence others easily using highly scalable and accessible publishing tools. Weblogs Wikis Social Networking Share Videos, Photos, Podcasts, Bookmarks,

Mashups Messaging/Microblogging Forums, Chats, Collaboration Ratings, Reviews, Comments

What do you need to make the “secret sauce?”

Seven Secrets of Social Media

9 September 2009

Social Media Secret #1

It’s all about the ability of people to scale their influence independently

Global Influence

Local Influence

9 September 2009

Real-Time Influence

Brand Influence

Product Influence

Political Influence

9 September 2009

Technology matters in social media, but not as much as understanding what people are seeking to gain from influential publishing

Where is the “Hot Spot” Tonight?

What Are My Customers Saying?

Personal and Professional Goals

Social media is not about the law of the jungle but the law of the campfire: values matter and having people who are willing to enforce values matters.

Social media creates millions of influential and highly scalable and valuable contexts for content, far more than provided by conventional media.

16 January 2009

Shore Communicat

Mashups: Contexts Out of Thin Air

Contexts for People & Organisations

6 April 2009

Social media trumps mass production’s productivity with mass contextualisation for millions of highly focused peer communities and markets.

Publications for/by Any Community

13 March 2009

The “Big Sombrero” Social Economy “The Long Tail”: the

lifecycle of short-lived mass-market “hits”

“The Big Sombrero”: the lifecycle of long-lived social economies

Building global and local social economiesfor any size enterprise

Social media’s personally contextual content establishes more influential direct relationships between people who can help one another to survive and thrive.

Altruism Yields Personal Influence

13 March 2009

Global/Local Economic Influence

Social media’s influence may be broad or narrow, long or short, but its value almost always benefits people who know how to have - and to listen to - conversations.

Ask and You Shall Receive

Leaving Room for Dissent & Dialog

Where is social media taking us?

Surviving and Thriving in Content Nation

9 September 2009

Where Does Social Media Bring Us?

Realigning the bonds of society Returning to more flexible human

organization Extending our ability to evolve

civilizations

To Publish is to be Human

9 September 2009

Reclaiming Humankind’s Heritage

9 September 2009

Reserved42

The Other 5 Billion

6 April 2009

Publishing: Civilization’s DNA Publishing defines the

organism of society Change publishing and

you change how society can adapt and evolve

Models of altruism are the key

Animal Altruism: Based on Genetics Organizes small

animal/human groups “You might be

related to me so I’ll cooperate”

Encoded in natural genes

Focused on flexible, collaborative social adaptation – “own the moment”

Human Altruism: Based on Publishing Organizes large

human groups “We have a

social/business contract so I’ll cooperate”

Encoded in publishing Focused on inflexible,

centralized ownership Creates social

organisms that adapt slowly to change

Central Publishing Speeds Extinction

24 February 2009

Source: Gerrit Schoups et al., PNAS

Nature’s DNA Does Better

9 September 2009

Social Media Rewrites Society’s DNA Decentralized control Peer bonds Collaborative Real-Time Contextual Transactional Leveraging technology and humanness

to create rapidly adapting and highly scalable civilizations

From Machine to Global Organism

The Sensor Society

9 September 2009

The Sensor Society

Social Media: Civilization’s new DNA?

Spore: Share evolving user-designed creatures

Over 3 million created in a few weeks Twice the number of

known species! Social media can

offer civilization new scalability & diversity to survive and to thrive

Our Next Great Civilization?

Re-adapting to ice ages ?

Organic networks Organic social media Our tribes will be

anywhere and everywhere

Our relationships will extend through the ages

Source: Doc Searls

Chasing the Mammoth: Context is All

9 September 2009

Source: Dr. Silvia Helena Cardoso

The Mammoth Code for Social Media Let your content “graze” where it needs

to Study its behavior carefully Be prepared to chase it Bring friends & family Build collective wisdom Share in the hunt Use everything Be ready to switch to alternatives

Key Lessons for ALPSP Members Institutions need more value from publishing

Look at people and processes Locating right expertise and ways of working together

Help conversations mature into new products Wikipedia moves from “wild west” to juried content O’Reilly Rough Cuts enables new models for learning

Focus on the context of your content Copyright valuable, but not as important as valued uses Owning relationships more valuable than owning IP

Supporting Open Innovation

Open-Ended Thought Development

The World is a Nation of Publishers …be a Citizen!

ABOUT SHORE

Content Marketing Strategists Enhance your strategies for publishing

and content technology products and services in enterprise and media markets

We provide: Private Consulting, Advice and

Research Daily and Weekly News Analysis Newsletters Published Research

Recognized: 2004, 2005 EContent Magazine

“100 Companies that Matter Most” 2007 CODiE – Best Media Blog

Web: shore.com

FOR FOLLOW-UP…

PHONE 203.293.8511

EMAIL jblossom@shore.com

WEB shore.com contentblogger.com contentnation.com

TWITTER/SKYPE jblossom

POST John Blossom

PresidentShore Communications Inc.4 Merritt LaneWestport, CT 06880

SOCIAL MEDIA: BENEFITS FOR PEOPLE IN NEW CONTEXTS

Content is information and experiences that benefit an audience in specific contexts.

If people don’t benefit, it’s not content!

Source: Isabelle Trocheris/David Giovannoni

Content Nation - Surviviing and Thriving as Social Media Changes Our Work, Our Lives and Our Future

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