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Content MarketingThe missing piece in your Digital Marketing strategy
Arpit DhariwalProduct Manager, SlideShare
2 Keyword optimize your presentations
Add relevant keywords to description and your slides. Presentation transcript is
indexed by the search engines
4 Be a thought leader
There are zillions of presentations on broad topics. To stand out from the crowd
talk about a specific topic
5 Share, Share and Share
Squeeze everything you can out of Facebook, LinkedIn & Twitter. Embed on your blog.
Helps you get on the homepage and get lot of traction!
6 Add SlideShare to your LinkedIn profile
Embed your presentations on your personal LinkedIn profile for additional views
and credibility
7 Embed links in your presentations
Get creative with links embedded in your presentations. Use them to drive clicks
to your other content or drive more sharing
Let your presentations work for you!Convert views into business
Target geography for your lead campaign
Let your presentations work for you!Convert views into business
Collect business leads on your content
Lead Generation
Avoid social media fragmentationCreate a powerful content hub on SlideShare
Employees / Business Units can have separate SlideShare accounts which could be aggregated to the main network home
Content can be aggregated under specific topics for easier access
Company / personal branding
Featured presentation boxSlideShare Networks
Avoid social media fragmentationCreate a powerful content hub on SlideShare
Blog Feed Twitter Feed Social Widgets Stock Widget
LinkedIn Network Widget
Individuals / StartupsMahesh Murthy, founder Pinstorm, getting 100K+ views on a single piece of content
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