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Presentation of Content Management Best Practices in Social Media for the Social@Scale Summit conference at Nissan put on by Sprinklr. Presented by Bayard Saunders, The General and Michelle McManus, AIG.
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DISCLAIMER KITTEN
Bayard SaundersBayard@TheFaintingGoatFarm.com
Michelle McManusMichelle@TheFaintingGoatFarm.com
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Best Practices - Social Media
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Best Practices
• Check your policies
• Form your teams
• Train your staff
• Select your channels
Best Practices
• Select the right tools
• Set up your listening program
• Empower your staff
• Connect multiple channels
• Prioritize
• Automate
Best Practices
• Meet customer expectations
• Don’t be a stalker
• Gain customer insights
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Q & AKittens
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