Consumer trends that will impact B2B marketing strategies: Prepare for the visual tsunami

DESCRIPTION

Although you might be in B2B marketing, I think you want to know about what's currently happening in the consumer world. There are definitely some early warning signs of trends that are coming your way... ---- Communication with motion Not so long ago, in March 2013 to be precise, Red Bull organized the Red Bull Crashed Ice Kinect– Digital World Championship. In this competition, Red Bull uses a Microsoft Kinect. This is just a first example we all know, of how people interact with technology today. There are more examples: Nike has Nike+, in which a smartphone app logs your exercise activities. You can then share your walking, running, or biking results with your friends on social networks. They now also developed "Nike Fuelband": it's another wearable electronic which looks like a wrist watch. Little lights indicated how much exercise you had that day, indicating if you reached your exercising goals for that day. ---- People want instant access to information The encyclopedia Britannica printededition stopped being printed after 200 years this year. That’s because people consume information differently today. Today, people want instant access to information. What's the weather going to be today? Where are the traffic jams? What's the name of this street? Instant access to information, that's what they want. That’s why you have Google Glass today and maybe an Apple iWatch in the future. Further down the road we have LCD contact lenses knocking on our door: researchers of the university of Ghent (Belgium) are working on LCD Contact Lenses which would display information on or retina when we need it. Crazy? maybe. But that's what they said of the first "Nokia Communicator". Who would carry that clunky brick in his pocket? Now we are all having large smartphones. ---- Disappearing user interfaces Bart De Waele (@netlash) recently pointed me out to this trend: buttons are disappearing. And it's true: we all now have tables and smartphones in which we expect these things to be "swipe" and "touch". Increasingly technology is removing the natural barriers we had before (keyboard and mouse). These old user interfaces are now replaced with touch, gesture, motion, and voice. We only have to wait before "odor" is added to that list. Oh wait, "odor" is already part of that list: Smell-O-Vision developed a small extension to your smartphone capable of releasing "odors". They claim it enhances the gaming experiences by adding e.a. gunpowder scents. Or you could send a text message that included a romantic perfume scent. Continue reading on my blog : http://www.b2Bmarketingexperiences.com

Citation preview