Connected Retail: Running the Store with IoT

#ConnectedThings2017

Connected Retail: Running the Store With IoT

#ConnectedThings2017

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Connected Retail: Running the Store with IoT

Jumbi EdulbehramRegional President,

AmericasOncam

Kaynam HedayatVP Product Mgmt.

& MarketingDigital Lumens

Sanjay ManandharFounder& President

Aerva

Bill McBeathChief Research OfficerChainLink Research

MODERATORMichelle Moulin

CEOiZipline, LLC

#ConnectedThings2017

Bill McBeathChief Research OfficerChainLink Research

© ChainLink Research 2017; All Rights Reserved Slide 6

Source: U.S. Dept. of Commerce

Online Sales as a Percent of Total US Retail Sales for 2006-2015

$7.2B 5.3%

© ChainLink Research 2017; All Rights Reserved Slide 7

Showroom

Fulfillment

CenterStore

Intelligence

Experience

Reinventing the Store

Expertise

© ChainLink Research 2017; All Rights Reserved Slide 8

The Instrumented StoreVideo

(Security/LP)

POS(Finance and

Inventory)

Barcode(Inventory

Management)

RFID(Inventory

Management)

EAS(Security/LP)

BLE(Marketing)

Kiosk(Marketing)Traffic Counter

(Store Operations)

Wi-Fi(Store Ops, Marketing)

Mobile/ Cellular(Marketi

ng, Store Ops)

Sensors

© ChainLink Research 2017; All Rights Reserved Slide 9

Siloed Store Integrated Store

Video(Security/LP)

POS(Finance and

Inventory)

Barcode(Inventory

Management)

RFID(Inventory

Management)

EAS(Security/LP)

BLE(Marketing)

Kiosk(Marketing)Traffic Counter

(Store Operations)

Wi-Fi(Store Ops, Marketing)

Mobile/ Cellular(Marketi

ng, Store Ops)

Sensors

© ChainLink Research 2017; All Rights Reserved Slide 10

IoT in Retail Examples• Checkout-less shopping (Amazon Go)• Showroom business model (b8ta)• Smart dressing rooms (various pilots)• Promotion and display management

(Macy’s, Meijer)• Omni-channel (DOM, store fulfillment,

returns) • Real-time inventory, alerts, overhead

RFID (pilots)• Store layout and planogram optimization

(future)

#ConnectedThings2017

Sanjay ManandharFounder& President

Aerva

March 2017

MIT Connected Things

Sanjay Manandhar, Founder/CEOAerva, Inc.manandhar@alum.mit.edu

13

High Scale Retail Network• 2500 cooler door

displays

• Retail IoT with multiple sensors (temp, door open/close, product, proximity) & video-in

• Interactivity Between Brand & Consumer

• Dynamic Pricing

• Demonstrated sales uplift

14

Founded 2005, by MIT-alum in Cambridge, MA

Modern cloud-based architecture designed to manage any digital endpoint anywhere

World-class Customers Outdoor billboards: Outfront Media Retail Networks: Anheuser-Busch Social Media/Mobile: Beats-by-Dre Employee Communications: US Navy

Customer-funded, high margin, high-growth

Exit to Watchfire in July 2015

About Aerva

15Beats By Dre Times Square Takeover

#ConnectedThings2017

Kaynam HedayatVP Product Mgmt.

& MarketingDigital Lumens

Fast Tracking the Path to IoT with Intelligence Overhead

© Digital Lumens 2017

IoT Value Proposition…at what cost?

18

• Gain insight and optimize operational performance

• But at what cost?

• Lighting projects subsidize IoT deployments with energy savings

© Digital Lumens 2017

Applications in Retail

19

Sense: Environmental Monitoring•Automated monitoring of temperature, relative humidity, and other environmental parametersArea: Space Utilization•How is your store really being used?

Amp: Energy Management•Automated monitoring and control of any electrical load for energy optimization, preventive maintenance, and visibility into utilization

Secure: Security•Monitor virtual zones for unauthorized occupancy

© Digital Lumens 2017

Applications in Retail

20

Track: Asset Tracking•Locate and track valuable assets•Tie to location services and targetedmarketing campaigns

Locate: Location Services•Location and way finding for customers and employees

#ConnectedThings2017

Jumbi EdulbehramRegional President,

AmericasOncam

• Oncam's 360-degree technology enables the coverage of large areas with a single camera

• Fisheye cameras are discreet and unobtrusive

• Multiple users can simultaneously look at different parts of the image

• Users can move around in the image in live and retrospective modes

360 cameras can cover large areas

22

How does it work?

Warped fisheye view

Dewarped fisheye view

Nothing is lost as all of the scene in the warped fisheye is being recorded all of

the time, but the user can choose to view any area(s) of interest as dewarped views

From video to data

In

Out

Counting

Heat mapping

Tracking

Queuing

Mobility important for instant access to data and alerts

25

#ConnectedThings2017

Questions?

Jumbi EdulbehramRegional President,

AmericasOncam

Kaynam HedayatVP Product Mgmt.

& MarketingDigital Lumens

Sanjay ManandharFounder& President

Aerva

Bill McBeathChief Research OfficerChainLink Research

MODERATORMichelle Moulin

CEOiZipline, LLC