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As part of the Confab2012 "Lightning Talk" session, Marketing Specialist Katie Del Angel shares her first 100 days as a content strategist, and how she created a culture of content at ISITE Design.
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CONTENT STRATEGY:
THE FIRST 100 DAYS
A Newbie’s Campaign
for Change
Katie Del Angel
@katiedel
#CSFirstHundre
d
YOUR NEXT 8 MINUTESPlease refrain from running to Happy
Hour early…
Who am I, Why am I here? Team Content: Why, Who & How The Next 100 (& Beyond)
@katiedel #CSFirstHundred
CONTENT MARKETING AT ISITE DESIGN
@katiedel #CSFirstHundred
@katiedel #CSFirstHundred
@katiedel #CSFirstHundred
TEAM CONTENT: CAMPAIGNING THE INITIATIVE
@katiedel #CSFirstHundred
@katiedel #CSFirstHundred
@katiedel #CSFirstHundred
Q1 2011 Q1 2012
@katiedel #CSFirstHundred
TEAM + CONTENT = STRATEGY
@katiedel #CSFirstHundred
…HUH?
@katiedel #CSFirstHundred
THE NEXT 100 (AND BEYOND)
Strategy FTW!!! Track the polls Maintain the
campaign
@katiedel #CSFirstHundred
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