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Competitive Dynamics
How should market challengers attack market Leaders
Market Challenger Strategies
Defining the Strategic Objective and Opponents Choosing an Effective attack Strategy
Strategy No. 1
Defining the Strategic Objective and Opponents
Attack the market leader
High risk but potentially high-payoff strategyMakes good sense if leader is not serving the market well
Attack firms that are not doing the job and are underfinanced
Market Expansion and Increase in share
Strategy No. 2
Choosing an effective attack strategy
Frontal Attack
Attacker’s matches its opponent’s price, advertising methods, price and distribution. The one which has better and more resources wins the market.
PEPSI vs COKE
Flank AttackMake strategies in such a way that focuses on the weak part of the opponents.Attackers find that weaknesses and attack on the same to acquire more market
HP vs DELL
Encirclement AttackLaunching a new product in the market that is very similar to the opponents to capture the wide area of market.
Fashion Industry
Bypass AttackAttack where opponents are not looking and by finding a new market segment
Colgate vs P&G
Guerrilla AttacksSmall attacks like: •Price discount •Cheaper Goods strategy
Most Important..
INNovation
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