Compelling Reasons for Small Business to Blog

Five Compelling Reasons For Small Business To Blog

presents

Chris Baggott

“Why” should a small (or any) businesses Blog?

1. Online Competition with the Big Boys2. Search Engine Optimization3. Higher Prospect Interaction and Conversion4. Email Acquisition5. Employee Retention/Customer Engagement

Online journal-like content, organized in reverse chronological order.

What’s a Blog??

#1 Online Competition with the Big Boys

VS.

Technology Empowers Marketing Democracy

•Blogging•Search•Email•Voice•Web Site

The Human Factor

VS.

Symbol of CEOExcess

Symbol ofIntegrity

VS.

#2 Blogging for Search

Source: Pew Internet & American Life Project

What we all do online

*Not online

As Much As 80% of all web interactions begin with search

•80% to 95% of all clicks on a page happen in the Organic Results

• Titles• Keywords • Recent Content• Lots of Content• Links• Relevance

Why Blogging works for SEO

#3 Higher Prospect Interaction and Conversion

Social Conversion - Employee Blogging

Benchmark Your Engagement

Other Engagement Metrics:

1. Bounce Rates/Read Rates

2. Click Throughs

3. Email Addresses

#4 Email Acquisition

#4 Employee Retention/Customer Engagement

34% Higher Retention Among Bloggers

Contact Information:Chris BaggottCEO/Co-founderCompendium Blogwarechris@compendiumblogware.comGoogle – Chris Baggott