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Finding startup ideas. Prepared for intro lecture in the class "Creating New Business" as Chalmers University of Technology.
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Henrik Berglund Chalmers University of Technology Center for Business Innova8on
henber@chalmers.se www.henrikberglund.com
@khberglund
Coming up with a good startup idea
2013-‐10-‐24 1
Three heuris8cs (can be combined)
1. Solve a problem you have yourself
2. Choose a market you would like to serve, find out what problem those people have
3. Clone/tweak what works elsewhere
1) Solve a problem you have yourself
Ask yourselves
Why doesn't someone make X? If someone made X we'd buy it in a second! Are you “ahead of the curve” on some dimension? If so, your problems/needs may be common in the future.
2) Choose a market you would like to serve find out what problem those people have
Who do you want to work with?
What problems do they have?
Talk to people (you probably know some) Search forums, twiTer, Facebook and blog post for common complaints and problems (and ask to contact them)
Polled his blog readers for 1 or 2 favorite cook books
Polled his blog readers for 1 or 2 favorite cook books Selected books with 4,5 or higher on Amazon
Polled his blog readers for 1 or 2 favorite cook books Selected books with 4,5 or higher on Amazon Read most helpful reviews: what is missing?
Polled his blog readers for 1 or 2 favorite cook books Selected books with 4,5 or higher on Amazon Read most helpful reviews: what is missing? Gross list of recepies/items for his new book
3) Clone/tweak what works elsewhere
Copying is generally good advice
Copy 80% Innovate 20%
Copy 99% Innovate 1%
In sum
1. Solve a problem you have yourself
2. Choose a market you would like to serve, find out what problem those people have
3. Clone/tweak what works elsewhere
Tools
hTp://steveblank.com/tools-‐and-‐blogs-‐for-‐entrepreneurs/ hTp://pla_ormsandnetworks.blogspot.se/2012/12/managing-‐startups-‐best-‐posts-‐of-‐2012.html hTp://www.appsumo.com/sumo-‐jerky/ (more of a fun example)
Ideas used in this presenta8on hTp://paulgraham.com/startupideas.html hTp://www.fourhourworkweek.com/blog/2013/08/08/low-‐risk-‐entrepreneurship/ hTp://www.slideshare.net/andrew_null/zero-‐to-‐trac8on hTp://kevindewalt.com/2013/08/26/looking-‐for-‐a-‐startup-‐idea-‐first-‐pick-‐your-‐market/
Henrik Berglund Chalmers University of Technology Center for Business Innova8on
henber@chalmers.se www.henrikberglund.com
@khberglund
Tack!
2013-‐10-‐24 33
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