Client centric communication | campaigndock

CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010

AT FORRESTER THEY DO NOT HAVE A CLUE

CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010

WHEN IT COMES TO YOU

CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010

THEY KNOW ALL ABOUT STATS AND CHARTS

CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010

WHICH PART OF THE PIE ARE YOU?

CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010

CRM, what’s the beef

-  Software?

-  Data Quality

-  Complexity

-  Target groups

-  Authenticity

CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010

DO YOU MANAGE YOUR WIFE?

CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010

Steve Blank Stanford School of Engineering / UC Berkeley, Haas Business School

Customer Development Model

CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010

TRY TO FAIL TODAY LEARN LESSONS

CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010

Scoreboard for children

CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010

Scoreboard for customers

-  Webforms

-  Clicktrough

-  Events

-  Sales

CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010

WATCH/LISTEN DIALOGUE/REGISTER

CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010

ALL CHANNELS DIALOGUE DRIVEN

CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010

AUTOMATE COMPLEXITY

CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010

DATA ENTRY IN & OUTBOUND

CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010

INSURED FOLLOW UP & DELIVERABILITY

CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010

Conversation through channels

CRM

CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010

jan@campaigndock.com | http://twitter.com/#!/campaigndock