Citizens, Community And Social Media Lessons, Cases And More Lessons By Joseph Peters

Ci#zens,  Community  and    Social  Media  Lessons,  Cases,  and  More  Lessons  Joseph  Peters  jpeters@ascentum.com  

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What  is  social  media?  

•  Online  tools  and  pla>orms  that  facilitate  decentralized  content  crea#on,  social  interac#ons  and  community  development.  

•  Also  referred  to  as  Web  2.0  

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How  is  it  different?  

•  ShiH  in  thinking  from  masses  accessing  content  to  masses  creaKng  content  online.  

•  Content:  text,  photos,  videos,  tweets,  blogs  •  ShiH  from  visitor  to  community  

•  Honda  Story  

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We’re  similar  but  different  

•  Americans  like  football,  MySpace,  and  text  messaging.    

•  Canadians  like  hockey,  Facebook,  and  playing  the  loSery.    

•  And  both  just  can’t  get  enough  of  the  Internet.  •  Ipsos  study  from  September  2009  on  the  habits  of  18-­‐34  year  olds.  

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Two  Documents  –  Hot  off  the  Press  

5  www.ascentum.com

10  QuesKons  To  Answer  

1.  What  do  you  want  to  know?  

2.  What  is  your  commitment  to  your  parKcipants?  

3.  Who  needs  to  parKcipate?  

4.  How  hot  is  the  issue?  5.  What  type  of  

contribuKon  are  you  looking  for?  

6.  What  types  of  data  are  you  looking  to  collect?  

7.  What  are  your  Kmelines?  

8.  What  resources  are  available  to  support  the  process?  

9.  How  can  parKcipants  stay  involved?  

10. Which  online  tools  should  you  use?  

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Quick  Stat:  

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The number of active Facebook accounts in Canada and the United States.

Online  |  TradiKonal  vs.  Social  

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TradiKonal  Formula  

TradiKonal  

Website  

Choicebook  

Story  Sharing  

Idea  Sharing  

Small  Group  Dialogue  

Real  Time  Q  &  A  

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Social  Media  Mix  

Social  Media  

Facebook  

TwiSer  

Blogs  

Wikis  

YouTube  

Flickr  

Widgets  

Wordle  

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Old  and  New  Both  Work  

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Future  |  Social  |  Community  

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