Ciceron MBA #4: “Ball, Beer & Beats: How The Twins, Surly & Rhymesayers Nurture Advocacy...

Ball, Beer & Beats: How The Twins, Surly & Rhymesayers Nurture Advocacy for Results

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Andrew Eklund, Moderator Ciceron, Founder & CEO

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THE CICERON MBA

“Ball, Beer & Beats: How The Twins, Surly and Rhymesayers Nurture Advocacy for Results”

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STRATEGY Binders of strategy do not create success. You need a roadmap with turn by turn directions.

EXPERIENCES If you want exceptional results, you must create exceptional experiences.

ADVOCACY People who love your brand will introduce you to your new customers.

CONSUMER INSIGHTS It’s not a lack of data, but a lack of insights that prevents you from achieving your business goals.

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What We Believe

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THE NEW MARKETING ECOSYSTEM

What We Do

BrandContent

Conversation

ConsumerInsights

BusinessObjectives

ExperiencesAdvocacy

Strategy

analytics

optim

ization insights

analytics

optim

ization insights

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The Power of Brand Advocacy

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What Messages do Consumers Trust?

Ashanti Abdullah, Rhymesayers Sales and Marketing Manager

Chris Iles, Minnesota Twins Senior Manager of Corporate Communications

Mary Sellke, Surly Brewing Events, Donations and Surly Gives a Damn

Coordinator

OUR PANEL

Andrew Eklund, Moderator CEO & Founder, Ciceron

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How are online fans different than traditional fans?

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What ways do you ask your fans to act as advocates?

Photo by Joe Bielawa

What responsibilities do you have to your fan base?

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What impact will your advocates have on the growth of your brand?

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Photo by Caleb Roenigk

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What gets you excited about where digital is headed?

Photo by Jorge Elias

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CICERON DIGITAL SNAPSHOT

If you’re interested in seeing where you stand up against your competition, email tiffani@ciceron.com for your free Ciceron

Digital Snapshot!

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